SchroderHaus

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O’MY Dairy Free Gelato Ice Cream Season

January 25, 2022

Challenge

Competition is fierce in the world of dairy-free ice cream offerings, so it is challenging for emerging brands to differentiate themselves, and particularly hard for small brands to grab the spotlight amongst big, established players. O’MY Dairy Free Gelato, started and led by two women who have extensive experience in the CPG space, had a goal to build awareness along with distribution growth, through mainstream, online consumer coverage.

 

Solution

SchroderHaus leveraged existing media relationships to get samples in the hands of top tier consumer media outlets. For O’MY, tasting is believing, as it is a truly delicious, creamy gelato that tastes like…gelato…when many other products taste like the specific type of plant-based milk used in the formula. SH also touted the new product launches, two that were lower in sugar, which was a perfect fit within the consumers’ desire for less sugar in their diet. This was solely a media relations program.

 

Results

  • SchroderHaus secured coverage around a key drive time for the brand, achieving our goal of five national placements during ice cream season – seasonality DOES matter!
  • ~4 million impressions overall, with 3.7 million impressions hitting during the key summer drive time
  • ~240 million in potential digital reach.
  • Other metrics:
    • Seven stories featured a visual
    • Six stories included a mention or link for where to buy
    • Five hits included a link to the website

Lily’s Thought Leadership Program

January 25, 2022

Challenge

Telling the founder story following investment from a PE firm and new leadership is a challenge. This story has been told many times, so it needs a unique twist to be successful. Founder Cynthia Tice is unique in that she recognized when it was time for a bigger team and more resources behind her brand, and with it, came a desire to tell her story to further build the business story behind the Lily’s brand.

 

Solution

SchroderHaus engaged with the Lily’s founder and leadership through messaging and media training sessions to hone in on the strongest story angles. In order to reach a broad variety of audiences and provide various formats for Cynthia to tell her story, SH conducted outreach to business, trade and podcast outlets, as well as organizations for speaking opportunities.

 

Results

Spanning 2019 and 2020, SH achieved our goals for Cynthia’s Thought Leadership, across several different outlets.

  • Feature stories: SchroderHaus secured multiple feature stories for Cynthia, including Entrepreneur, Medium, Thrive Global and more.
  • Podcast interviews: Cynthia enjoyed podcast interviews with Courageous Wellness and NexxtLevel.
  • Speaking engagements: The Naturally Boulder “Clean Label” panel, as well as a panel at Expo East achieved our goal for speaking opportunities.

Sejoyia Coco-Thins New Product Launch

January 25, 2022

Challenge

As better-for-you snacking continues to gain traction with health-minded consumers, competition is fierce for space in grocery baskets. With a limited marketing budget, the Sejoyia team needed to rely heavily on earned media coverage and influencer endorsements of its new crispy, thin cookies – Coco-Thins – to drive awareness and sales with its millennial target.

 

Solution

SchroderHaus developed a creative mailer to celebrate the launch of the Coco-Thins, and inspire the reporters developing stories for Sejoyia’s target to cover the new offering. Following distribution of the mailer, SchroderHaus conducted targeted follow up providing each recipient customized story ideas that would include the new Coco-Thins.

 

Results

  • 30 total pieces of coverage in the first-half of 2019, totalling 1.21 million potential reach
  • Coverage ran in niche and tier one mainstream media outlets that reach Sejoyia target
  • By targeted reporters that also fit into the Sejoyia target, the brand also benefited from larger than normal social shares of the product mailer and samples

Fairtrade America Organic + Paid Social

January 25, 2022

Challenge

At the end of 2019, Fairtrade America was struggling to generate social channel growth and engagement, and questioned how social media could effectively help the organization reach consumer awareness and business development goals included in its multi-year strategic plan. SchroderHaus was tasked to assess Fairtrade’s social content strategy and recommend how best to evolve key channels to better reach the organization’s goals.

 

Solution

The team developed a comprehensive digital strategy informed by a social audit and competitive analysis of other fair trade, Non-GMO and gluten-free certifications. The predominantly organic social strategy included recommended content recommendations; revitalized feed design to bring cohesiveness to content; increased channel management and engagement; and paid support of strategic seasonal and consumer campaigns.

 

Results

  • 13-20% organic engagement rate
  • 104% IG channel growth from less than 5k to more than 10k, earning Fairtrade the Swipe Up function
  • Surpassed LinkedIn follower growth of 4,800 in less than six months
  • 15% average organic engagement rate on IG posts and 5.5% on LinkedIn posts
  • 1,300+ average reach per IG post and more than 500 per LinkedIn post
  • Awareness CPM less than $1
  • Traffic CPC under $.50

Fairtrade America Choose Fairtrade: Choose the World You Want

January 25, 2022

Challenge

Fairtrade America (FTA) is the U.S. chapter representing Fairtrade International, the original and global leader in fair trade certification. While Fairtrade awareness and purchase intent in the U.S. are increasing, the organization sought to accelerate momentum in 2020, and challenged SchroderHaus to develop its first-ever integrated consumer awareness campaign to generate consumer familiarity and advocacy of the Fairtrade mark that appears on certified products, as well as educate consumers on the tangible benefits of Fairtrade for farmers and workers across the globe.

 

Solution

In lieu of in-person activations and events due to Covid quarantines, the SchroderHaus team brainstormed alternative visual tactics to capture attention, online and in person, and also analyzed past campaigns from other Fairtrade regions. The “light bulb” moment came when realizing the impact of mural art to inspire conversations about social justice issues and hope

  • Influencer content had a total potential reach of 790k and a near 10% engagement rate
  • for change. The “Choose Fairtrade: Choose the World You Want,” campaign would be centered around mural art at retailers carrying Fairtrade products and in three key markets where street art is already prominent – Denver, Los Angeles and Nashville. Each mural would feature a real-life farmer within the Fairtrade system, as well as a key benefit of choosing fairtrade, e.g. gender equality and fighting poverty. The campaign’s reach would be extended nationally through digital and influencer activations, retail promotions, and local and national media outreach.

     

    Results

    With a combined fee and hard cost budget of only $140k, this first-ever integrated consumer campaign generated the following results:

    • The campaign media coverage generated more than 240 million impressions across national, local market and trade coverage
    • Nearly 10,000 consumers pledged to Choose Fairtrade via the campaign site – choosefairtrade.org – and the site saw more than 16,500 unique visitors
    • Influencer content had a total potential reach of 790k and a near 10% engagement rate
    • Fairtrade’s campaign content on social had an 11% engagement rate
    • Paid social performed well with CPMs at $0.61 with an awareness objective and CPCs at $0.40 with a traffic objective
    • Most importantly, sales were up! Participating retailers saw up to 10% growth in sales of Fairtrade certified products YoY during the month-long campaign

    Marine Stewardship Council Virtual Event

    January 25, 2022

    Challenge

    February is Heart Health Month, and a key time of year when consumers are working to make good on their food, health and lifestyle intentions. The Marine Stewardship Council (MSC) annually uses this seasonal moment to drive awareness of its MSC Blue Fish label, and that when a product is certified it means a good choice not only for your health, but for the planet, too. At a time when media and influencers were still mostly quarantined – early 2021 – the MSC challenged SchroderHaus to produce a virtual event that would excite media and influencer interest, educate them on the benefits of the MSC, and also lead to coverage of the non-profit organization. As an added opportunity, SchroderHaus was able to tap into the talent of the recently announced first-ever U.S. ambassador for the MSC, Chef Gregory Gourdet, notable Top Chef contestant and host, as well as restaurateur.

     

    Solution

    Rather than produce an event from scratch, SchroderHaus partnered with the James Beard Foundation to produce a ‘Sustainable Seafood with Chef Gregory Gourdet’ event, adding credibility to the MSC’s story and tapping into JBF’s existing event promotion capabilities. The event featured Chef Gourdet straight from his very own kitchen, walking attendees through his tips on how to make two recipes featuring MSC certified seafood: Smokey Cod-Clam Chowder with Jalapeno and MSC Certified Wild-Caught Yellowfin Tuna with Avocado, Chipotle, and Hazelnuts. Additionally, the MSC’s senior PR manager was able to provide background on the MSC and answer questions on the importance of sustainable seafood and how to best look for sustainable options when at the store. SchroderHaus further enticed media and influencer interest by offering a home delivery of all necessary recipe ingredients via Amazon Fresh or Whole Foods, as well as a separate shipment of branded items from the MSC.

     

    Results

    • SchroderHaus secured 30 media and influencer attendees for the virtual event, and only two people did not end up tuning in
    • Media and influencer mentions on social had a potential reach of more than 100,000
    • SchroderHaus’ event follow up has already led to three notable stories, including a feature in the Portland Mercury touting Chef Gourdet as the MSC’s first-ever U.S. ambassador, as well as stories in the Washington Post and Mashed on the importance of sustainable seafood and how readers can look for sustainable options while shopping at their favorite store – look for the MSC Blue Fish label!

    Fairtrade America Bi-Monthly Issues Initiatives

    January 24, 2022

    Challenge

    Awareness of the Fairtrade mark and benefits is below 30% in the United States, making it difficult to make a compelling argument to brands as to why they should invest in a partnership with the supply chain partner. With a limited budget, but a vast network and richness of compelling stories to share, Fairtrade America challenged SchroderHaus to build and share stories that would earn consistent and compelling news mentions.

     

    Solution

    SchroderHaus developed a bi-monthly issues initiative news engine to regularly celebrate the benefits choosing Fairtrade has for people and the planet. By working closely with the Fairtrade team, we uncovered the untold stories of the organization, its farmers, studies and new programs and licensee announcements that would garner notable trade, consumer and business coverage.

     

    Results

    • We successfully secured at least two pieces of trade and/or business coverage for each bi-monthly issues initiative, and added coverage for key licensee announcements
    • Total coverage for 2020 initiatives had a potential reach of more than 100 million and stories ran in notable outlets such as Forbes, TreeHugger, Spoon University, Confectionary News, NOSH, Delish, Progressive Grocer, and more
    • The organization experienced double digit growth through licensee agreements in 2020 and we will soon know if mark and benefit awareness have grown as Fairtrade’s bi-annual Globescan results come out in May

    Artisan Tropic Influencer Engagement

    March 12, 2021

    Challenge:

    Support the availability of new flavors and roll-out of Artisan Tropic plantain and cassava strips in Whole Foods Market nationwide.  

    Solution:

    Concepted and distributed a fun, high value “foodie” mailer to 25 influencers located in Whole Foods regions nationwide. Overall, the influencers were encouraged to post because of the special touches provided by the Artisan Tropic team, such as a handwritten note and goodies to help them cook with and take their snacks on the go. We even received several email responses noting how the brand went above and beyond.

    Results:

    • 18 of 25 influencers shared on Instagram Stories plus one bonus IG live video, distributed via influencer’s email and blog
    • Total potential reach of all influencers who posted >1MM
    • All Whole Foods Market regions were represented in brand mentions except Florida and NorCal
    • Influencers included key brand benefits, such as paleo and gluten free, family-owned business, commitment to sustainability/farmers and how  dang GOOD they are. 

    Lily’s NYC Consumer Media Event

    March 12, 2021

    Challenge:

    In 2019, SchroderHaus helped establish Lily’s Sweets as a leader in the no sugar added movement, generating more than 200 stories in trades, business and consumer media with a potential digital reach of more than 250MM. To continue momentum into the new year with existing and new media contacts, SchroderHaus needed to engage and excite national consumer media in a new way.

    Solution:

    The core Lily’s audience includes female, young professionals who love to be the first to recommend new products to their girlfriends. She is often the host of get-togethers, knows about the newest restaurants and works to balance work and fun, health and indulgence. Timed right before Lily’s new 2020 confections hit shelves, SchroderHaus produced a Galentine’s Day event in NYC at a pop-up gallery space featuring an up-and-coming artist, @violetclair on IG, whose pieces poke fun at today’s dating scene. Media were encouraged to bring their bestie to enjoy the art, and sample sweets and wine pairings curated by a NYC-based influencer. All guests left with samples of the new Lily’s products, a print from the artist, recipe ideas and other cooking essentials.

    Results:

    • 25 media and their besties attended the event
    • 17 media and guests posted about the event live or immediately following
    • 65 additional media who could not attend received a special Galentine’s Day mailer or media drop 
    • SchroderHaus earned coverage in more than 40 outlets in Q1 2020 for Lily’s, with a potential digital reach of more than 280MM. Coverage included mentions in outlets like USWeekly, Women’s Health, and US News & World Report,  who had staff attend the event

    Fairtrade America Influencer-Supported Giveaway

    November 19, 2019

    Challenge:

    Drive traffic and entries for a holiday-themed social media giveaway featuring Fairtrade certified branded partners

    Solution:

    Delivered product mailers originally created for media to six socially responsible influencers, informing them of the “Fairtrade for the Holidays,” initiative and encouraging them to share the giveaway with their audience along with data points on the importance of shopping for Fairtrade products 

    Results:

    – Achieved goal of six interested partners across local foodie and ethical fashion niches to receive kits

    – All six partners organically shared on their social accounts with a total potential reach >280K

    – Five of the six influencers did Instagram stories, and one influencer shared content on her feed

    – The @fairtrademarkus giveaway had nearly 1,000 engagements, and the the Fairtrade America audience gained hundreds of new Instagram followers (a growth of more than 7%) during the giveaway, with acknowledgement from the organization’s team that the “influencers really made a difference”

    – Finally, the giveaway demonstrated support for the five partner brands, with a CTA to follow them on Instagram as a requirement for entry

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    720-352-3961
    info@schroderhaus.com

    Contact

    720-352-3961
    info@schroderhaus.com

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    Copyright © 2022 · Website by Denver Marketing Group

    Anna Ritz

    Kick Butt Communications Intern

    Anna is a senior at the University of Colorado Boulder, studying Strategic Communications with an emphasis in Public Relations and minoring in Spanish. She is currently the president of the PRSSA chapter at CU. She’s a firm believer in adaptability and thinks that teamwork makes the dream work. She is so excited to be a member of the Haus!


    Get to Know Me

    Why I love what I do: PR is a great mix of high-level thinking and creativity, which is right up my alley. It’s not every day you get to use both sides of your brain at the same time, while also meeting new people! It’s also a very detail-oriented industry, so there’s no shortage of new ideas and creative solutions.
    Favorite foods: Oh gosh, everything! I’m an adventurous eater. Top few right now are sushi, hummus, peanut butter and bananas, and tortilla española (a Spanish egg pie). And black coffee! Can’t function without strong coffee.
    Surprising fact about me: Back when I was in high school, I pole vaulted for my track team. Nothing says “thrilling” like flinging yourself eight feet in the air with a fiberglass pole!
    Where you’ll find me on the weekend: Weekend mornings are best spent at Red Rocks to get a good workout in, then it’s usually off to the farmer’s market or local coffee shops and breweries. We live in the perfect place- beautiful views and great brews!

    Elaine Dion

    Senior Account Manager

    Elaine is a strategic communication expert with 15 years of experience in the food and beverage industry.  From product launches and brand building, to content creation, media relations and event marketing, her strategic thinking, deep relationships, project management skills and attention to detail ensure flawless execution and results.  Elaine draws upon a decade of big agency experience, including an in-depth understanding of both emerging and legacy brands, commodity boards and nonprofit organizations.  Energetic, self-starting, efficient and approachable, Elaine quickly becomes a relied-upon extension of her clients’ internal teams.


    Get to Know Me

    Why I love what I do: Personally, I am super passionate about food and an evangelist for delicious, good-for-you discoveries. I love getting to tell the story of authentic, mission-driven brands on a large scale, while also envisioning myself as a target consumer.
    Favorite foods: All the seafood! Also crave comfort food with bold spice and flavor, like Indian.
    Surprising fact about me: I live in New Jersey, and it’s actually idyllic! After residing in big cities like San Francisco and New York for 15 years, I’m pleasantly surprised to be enjoying the ease and beauty of the ‘burbs.
    Where you’ll find me on the weekend: At home cooking while sipping coffee in the morning and wine in the evening. In between, outside on a run or at a yoga class, followed by a park or playground with my two little girls and husband.

    Danielle (Dani) Kraycik

    Account Coordinator

    Danielle is a recent graduate from the University of Colorado Boulder. She majored in Strategic Communication/PR and minored in Business Entrepreneurship. As someone who loves to stay busy and involved, she was on the executive board for both PRSSA and SPJ at her school, and currently works as a server/ bartender at night. With plenty of social media experience, Danielle is excited to learn about the other skills and tasks that come with working at an agency.


    Get to Know Me

    Why I love what I do: I love that I get the opportunity to work with multiple different brands and clients. This is my first agency internship, so I know I’ll gain a lot of experience and knowledge.
    Favorite foods: Pasta, pizza, and cupcakes
    Surprising fact about me: My last name means “small loaf of bread” in Czech.
    Where you’ll find me on the weekend: On the weekends, you can usually find me watching Netflix or eating my way through all the amazing restaurants in Boulder. If I can get out of bed early enough, I love to go skiing up at Keystone and Breckenridge.

    Katie Proctor

    Influencer Engagement Director

    Katie is a registered dietitian and former brand marketing manager focused on supporting the growth of the natural products industry. Her agency, Fortune 500 company, and smaller start-up experience helps her represent the brand perspective from multiple angles. She is particularly passionate about helping brands tie their influencer marketing efforts back to innovation, consumer trends and sales goals. She has managed several successful health and fitness influencer-owned operations and understands the unique challenges and opportunities faced by individual business owners. This helps her create strategic partnerships that deliver on both results and authenticity (for everyone involved), while building lasting relationships in the process.


    Get to Know Me

    Why I love what I do: I’ve always been a connector of both people and ideas. Helping match brands with true advocates who can help them tell their story is something I look forward to every single day.
    Favorite foods: I am constantly experimenting in the kitchen trying new recipes from my favorite food bloggers. My husband jokes whenever he likes a meal that he’ll probably never see it again (and he’s usually right). The one food I usually enjoy at least once a week is pizza!
    Surprising fact about me: Until high school, I had never been on an airplane or seen the ocean. We took road trips from Kansas to Colorado nearly every year, and I always knew I’d end up making this great state my home.
    Where you’ll find me on the weekend: When it’s nice outside, I love reading or relaxing in my hammock or trying a new hiking route. The lack of bugs and humidity here is amazing.  

    Elle Queen

    Influencer Marketing Strategist

    Elle is a former social media and digital marketing manager who has worked in the food industry for over six years. She has held positions at large and small companies where she led the influencer marketing efforts for brands such as Cascadian Farm and Udi’s Gluten Free. With a deep understanding of the brand side of the influencer equation, she’s passionate about creating mutually beneficial partnerships with brands and influencers that drives value for both parties. With her experience in digital marketing, she also stays in the know about best practices in the ever-evolving digital space, so she can recommend the right platforms and communication tools to amplify any message.

    Get to Know Me

    Why I love what I do: I love helping brands tell their story in an authentic way. It’s rewarding to do the behind-the-scenes work to support brands and influencers and help them create partnerships that help both parties shine.
    Favorite foods: A big ol’ salad with all the seasonal veggies (even better if grown in my garden!)
    Surprising fact about me:  I played college basketball at the University of Dayton
    Where you’ll find me on the weekend: At our neighborhood pool, local hiking trail or hanging at a great brewery (ideally, all three in one day).

    Emma Feeney

    Communications Intern

    Emma is a senior at the University of Colorado at Boulder, majoring in Strategic Communications in Public Relations and minoring in Business and Communications. She has been newly added to the board of PRSSA and Love Your Melon through CU and couldn’t be more excited about both opportunities. With her enthusiastic attitude and curious personality, Emma is very excited to gain some new and very beneficial experience at the Haus.


    Get to Know Me

    Why I love what I do: I love that I get to work with such an inclusive and fun team in an environment that makes me excited to come to work! Being able to collaborate with several different brands is so exciting after working for the same brand for three years. I love seeing the work I do and ideas I have being put to use and making a difference in some way!
    Favorite foods: Homemade chex mix, sweet potato fries, sushi / miso soup / edamame, any dip that goes with chips, waffles, scallops and garlic bread. Weird combo, I know.
    Surprising fact about me:  I play the guitar / sing and have a small EP that I recorded in the incredible Nashville, TN.
    Where you’ll find me on the weekend: At any concert that is close by and affordable or at happy hours with friends. I love to surround myself with fun activities and people I love on my days off, so I am especially excited that my younger brother and older sister and I are all in Denver now so we can get back to our old sibling antics.

    Ali Brody

    Client Project Manager

    Ali recently managed a natural foods company from pre-launch to their goal of acquisition. She also founded her own health coaching business; managed a regional team for a demo company; as well as managed the region for a natural products collective including brands such as Siete Family Foods, Thunderbird Real Food Bars, and Eating Evolved. She ties together her years of experience with creativity, attention to detail, vision, and optimism, to deliver clients’ unique and important story to customers and consumers. She is proactive and organized in her management style, and believes in having a good time while accomplishing goals.

    Get to Know Me

    Why I love what I do: I am passionate about spreading health and happiness. An extrovert who loves to help mission-driven companies connect with people to create a tribe of loyal fans.
    Favorite foods: Pretty much all fruits and veggies. Watermelon! Peaches! Spinach! Peas!
    Surprising fact about me:  I can blow glass and tap dance – one at a time.
    Where you’ll find me on the weekend: In the woods, at concerts, with friends, and thinking about what I want to eat next.

    Sara Loveday

    Account Director

    Sara is a strategic communications professional with a diverse skill set and broad scope of experience, within both company and agency environments. She has gained 20 years of experience in public relations, including brand marketing communications, issues management, media relations, reputation management, plus corporate and financial communications. Sara is a dedicated, detailed project manager with the ability to develop and manage multiple facets of a campaign, align across key stakeholders and ensure integration across the marketing mix. Sara has the capability to develop plans for new product launches, campaign materials, as well as launch websites and Corporate Social Responsibility (CSR) Reports. She considers herself a jack of all trades, and is happy to jump into a new initiative of any sort!

    Get to Know Me

    Why I love what I do: I love to dig into a brand narrative to determine the reason to believe, then develop a story and build excitement for others to do the same.
    Favorite foods: I love eating pasta, and it’s rare that I will turn down any dessert, with ice cream, cobblers and brownies being my favorite!
    Surprising fact about me: I played sports my whole life, and my drive in sports definitely carried over to all aspects of my life – I used to be super competitive – to the point it was seriously annoying. My lead sport was softball (pitcher), and in college I earned Academic All-American creds which I am still proud of today.
    Where you’ll find me on the weekend: I have a passion for hiking, and trying new Colorado experiences such as concerts and breweries with my husband, six-year-old daughter and toddler twin boys. Cheers!

    Brian Guiducci

    Communications Intern

    Brian has recently relocated to his home state of Colorado after having most recently worked for three years as the Assistant Fashion Editor for Teen Vogue, Allure, Vogue.com and Condé Nast’s new LGBTQ brand Them.us. He has also previously worked with Zanna Roberts Rassi, the Senior Fashion Editor of Marie Claire, E! News and TODAY fashion correspondent, and co-founder of Milk. With his extensive editorial background, Brian is eager to immerse himself in the other side of the industry and expand his knowledge from the experts at SchroderHaus in PR, Marketing, and Communications.


    Get to Know Me

    Why I love what I do: After working on the editorial side for the past three years, I am excited to be working on the PR, Communications and Marketing side of the industry. One of my favorite parts is the fast paced environment and the fact that no day is ever the same.
    Favorite foods: Coffee is my lifeblood. You will almost always find me with a Starbucks in hand wherever I go. Whether it’s raining, snowing or sunshine, it will always be iced.
    Surprising fact about me: Somehow in my genealogy I am related to John Hancock, who signed the Declaration of Independence with the largest signature.
    Where you’ll find me on the weekend: Being a millennial, it will come as no surprise that Netflix is one of my favorite pastimes. However, unlike the usual stereotypes associated with my generation, I am also an avid reader, which frequently takes up a huge chunk of my time on the weekends. In the evenings, I enjoy exploring all of the amazing restaurants and nightlife that Denver has to offer.

    Mandy Melby

    Prose Aficionado

    With nearly 20 years experience in marketing and public relations, Mandy has a deep folio of communication capabilities with a laser focus on results. When sharing newsworthy information with the media, Mandy takes a “why-first” approach to encourage coverage that goes beyond the “what” and drive a deeper understanding of the benefits and impact of a product.

    Mandy has held leadership positions on both the agency and corporate side of communications and has received the profession’s highest honors for developing innovative campaigns that achieve business results. Her work has won numerous national and local awards from PRWeek, PRSA and The Holmes Group.


    Get to Know Me

    Why I love what I do: I love to write – it’s my passion. Ghostwriting and OpEds get me especially hot and bothered.
    Favorite foods: Depends on my mood…but I could eat shellfish at every meal for the rest of my life.
    Surprising fact about me:  I’m a Supertaster (that’s a thing). With 30,000 more tastebuds than most people, I can identify the tiniest flavor details, good or bad. It also means I can usually recreate a dish in my own kitchen after only having had it once.
    Where you’ll find me on the weekend: More weekends than not, you’ll find me on the sidelines of a soccer field – both my girls play.  When it’s my choice, I’m skiing, camping or running on one of the many trails I love near my house.

    Callie Stephens

    Media Medium

    Callie has a comprehensive marketing background across PR, brand strategy, social media, blog writing, advertising and eblast campaigns. This background helps her understand how each piece must fit into the entire puzzle in order to reach each company’s specific goals. She has worked with brands ranging across a variety of categories, including B2B, natural food, events, apparel, retail, wellness and travel. With experience working in-house for brands, at an agency and as a freelancer, Callie truly has a wide-angle view on marketing.


    Get to Know Me

    Why I love what I do: Helping different kinds of brands define and tell their story is a new adventure every day!
    Favorite foods: Does someone give an answer other than pizza?
    Surprising fact about me:  My dog has her own hashtag: #thepenners
    Where you’ll find me on the weekend: Exploring all the restaurants and beers that Denver has to offer or finding a new campsite in the mountains.

    Brette Carpenter

    Operations Manager & Event Producer

    Brette has a varied background in sales, marketing and customer service that gives her a wide range of experience and a passion for helping people and companies grow. Bringing combined startup chops from CPG, food service, and health care together, she understands the pressure that growing brands are under to succeed. She thrives on putting the puzzle pieces together to help make sure our clients reach their goals and our team is working seamlessly.


    Get to Know Me

    Why I love what I do: This role combines my love of helping people with my need to organize in the best way. I have a thing for puzzles, and love figuring out how to make things work for different people and brands in the best way possible.
    Favorite foods: Guacamole, hummus, popcorn, fish tacos, to name a few. Not necessarily together.
    Surprising fact about me:  I grew up near Chicago, with a family full of lifelong Cubs fans. When the Cubs made it to the World Series in 2016, my dad and I drove to Chicago from Colorado for the weekend to be there with friends and family. The trip totaled 32 hours in the car in just over 3 1/2 days. Worth it.
    Where you’ll find me on the weekend: Usually doing the Colorado thing: snowboarding as often as possible during the winter; hiking and camping during the summer; or staying in the city for a show or a patio beer.

    Robin Zimmerman

    Senior Account Manager

    For the past decade, Robin helped brands find their voice and drive brand awareness with consumers through media coverage. Combining her passions for storytelling and relationship building, Robin cultivates lasting media relationships that benefit her clients. Robin regularly secures stories in key trades, local and national outlets, including The Associated Press, Rachael Ray Everyday, TODAY, USA Today, The Wall Street Journal, and more.

    Her career in public relations began with internships at Ohio’s largest PR agency and USA Swimming while earning her communications degree at The Ohio State University, where she was named the Top Student in the Strategic Communications program. Robin spent two years on the DISH Network communications team where she served as a company spokesperson and championed the brand’s social media presence. Robin then moved back to an agency role, leading media relations strategies for clients across a variety of categories – her media savvy earning coverage totaling millions in impressions and numerous PR industry awards.


    Get to Know Me

    Why I love what I do: My job requires that I’m always learning – how cool is that? I’m also super competitive, so I love the part of this gig that requires tenacity, persistence and creativity to make sure clients’ voices are heard.
    Favorite foods: Ice cream, tortillas, macaroni & cheese (but don’t come around without bread crumbs on top) … in that order
    Surprising fact about me:  I can relate almost any real-life situation to an episode of F*R*I*E*N*D*S
    Where you’ll find me on the weekend: I’m such a Denverite. You’ll find me on patios, at breweries, jamming out at Red Rocks, walking around Wash Park or any number of very Denver-like activities.

    Abby Oppenheim

    Senior Publicist

    Abby Oppenheim is not only an experienced publicist, but is also an Emmy-award winning Associate Producer. Abby started her career in New York City as an NBC Page and then worked at Telepictures Productions before moving to Los Angeles where she was the publicist for the entertainment news show, EXTRA. She dabbled in some freelance PR before filling in for the publicist on maternity leave at The Ellen DeGeneres Show. Once the original publicist returned, Abby was invited to join the producing team at Ellen, where she not only worked on celebrity segments, but on human interest stories as well. Knowing her heart was still in PR, Abby eventually left Ellen to accept the position as Broadcast Manager for LA Tourism and Convention Board before moving to Denver in August 2016. SInce moving to Denver, Abby has expanded her expertise into the natural products industry, supporting clients like Boulder Food Group, Natural Prairie Dairy, Good Food Made Simple, and juice co LG. Abby feels lucky to have been a producer, since being one has made her an even better publicist. After experiencing the pitching world from both sides, Abby knows what makes a good story, how to tell it and who to tell it to.


    Get to Know Me

    Why I love what I do: PR is all about storytelling and that’s what I love. I enjoy writing and I know the right questions to ask clients in order to formulate the perfect pitch. Getting to know my client on a deeper level is one of my favorite parts of being a publicist.
    Favorite foods: That’s a tough one! If I had to choose, I’d say sushi, a bagel with lox, cream cheese, capers and tomato, and bread pudding are in my top 3.
    Surprising fact about me:  I’m a huge Mumford and Sons fan and even have one of their song lyrics tattooed on my arm. Yes, I’m a grown woman, but my parents were NOT happy about that.
    Where you’ll find me on the weekend: I love skiing, hiking, grabbing a beer at an outside brewery or hitting up a new brunch place. Anything with friends and being outside, count me in!

    ELEXIS SCHRODER

    ELEXIS SCHRODER

    Founder, Head of the Haus

    Elexis has built a reputation as a strategic marketing and communications leader with more than 14 years experience in agency settings and within a growing CPG company. She specializes in developing and implementing integrated, brand-building marketing communications programs that help drive trial, sales and loyalty. Additionally, she has experience managing a brand, from working with innovation and manufacturing teams to create new products, to managing a marketing team to implement retail promotions, trade programs, consumer event strategies, and consumer insights programs. She is known for building camaraderie and buy-in from teams across functions and organizations to get things done, all while making people laugh along the way.

    Elexis founded SchroderHaus Marketing & Communications based on the belief that there is a better way to serve innovative business leaders who have a proven concept and who have a need to activate integrated marketing programs to reach business and brand goals. By combing the right tools and teams across all marketing functions, Elexis and her partners can create results for clients without them needing to make large investment in multiple agencies or internal staff. You get what you need rather than paying for what you don’t. And, by having all your needs managed by SchroderHaus, you can have one point of contact to activate your marketing programs so that you can stay focused on what you’re good at – building your company!


    Get to Know Me

    Why I love what I do: I started SchroderHaus based on the realization that growing natural products and healthy lifestyle brands needed smart, creative and strategic support, but weren’t interested or able to invest in large agency retainers. I love what I do because SchroderHaus allows me the opportunity to provide customized value to our clients, as well as exciting opportunities to our team.
    Favorite foods: While it’s a beverage and not a food, you can find me taking down at least THREE cans of LaCroix a day; it’s an addiction I’m proud to tout!
    Surprising fact about me: In addition to studying journalism in college, I also studied music and starred in a baroque opera my junior year. Harpsichords are hot, you guys.
    Where you’ll find me on the weekend: Hiking or running up a mountain with my husband and toddler son; at the Denver Flea (I swear they’re every weekend now); or at a new brewery or concert. Our family is all about living life the the fullest!

    Geoff Renstrom

    Senior Account Manager

    Geoff brings a commitment and enthusiasm to helping brands tell their story in a thoughtful, meaningful and engaging manner. With skills in media relations, crisis support, issues management, media training and digital storytelling, Geoff has supported clients ranging from natural and organic foods, B2B, craft beer and major consumer lifestyle brands over the past eight years. Geoff approaches his work with a simple goal in mind: helping brands make harmonious connections through passionate storytelling and strong brand management.


    Get to Know Me

    Why I love what I do: Finding the story and helping to tell it is such a fun adventure – part detective, part journalist – I love that PR allows me to learn about a variety of new things and grow more as a human every day.
    Favorite foods: Oh boy…my desert island meal would be pizza, a lobster roll, waffles, apple pie and a nice craft IPA.
    Surprising fact about me:  Huge Denver sports fan, and I may even have a Von Miller tattoo to prove it.

    Where you’ll find me on the weekend: Playing in the mountains with my wife and son, hitting a brewery and watching football on my couch.

    Kristin Hersh

    KRISTIN HERSH

    Field Marketing Manager

    Kristin is an experiential marketing professional with over nine years of experience in the field. She has provided spectacular results as the field marketing manager for several brands, a few of which include Naked Juice, barkTHINS Snacking Chocolates, and Brew Dr. Kombucha. She is also well-adept at team management and event execution as well as conceptualizing new ways to reach consumers and create memorable brand interactions. She also takes great pride in her problem-solving abilities and her knack for thriving under pressure. When she isn’t working, you will likely find Kristin checking out the newest fitness classes, hiking and enjoying living in Colorado, or volunteering with one of the non-profit organizations that are close to her heart. As a passionate advocate for justice, Kristin cares deeply about human rights and giving a voice to those who otherwise may not be heard. Kristin especially loves any opportunity to use her professional skills to advance the programs of the nonprofits that she volunteers with. Whether it is for work or play, Kristin’s enthusiasm for life carries over into everything she does and the difference her energy makes is palpable.


    Get to Know Me

    Why I love what I do: I love experiential marketing because it gives me the opportunity to be a “trend-setter.” I get to introduce the public to brands – either new brands or brands that are new to them – and hopefully make it their new “go-to” choice. I also love being able to work with a team who shares a passion for what we do.
    Favorite foods: Yikes… I am glad the question is plural. I am a sushi fanatic but I also frequent Chipotle way more than I will ever admit.
    Surprising fact about me: I played five different sports in high school while also competing in club gymnastics (cheerleading, gymnastics, track and field, diving and lacrosse).
    Where you’ll find me on the weekend: Looking for a new trail to hike, dropping in to one of the many new fitness classes here in Denver, volunteering with The Colorado Immigrant Rights Coalition or catching up on sleep!

    NICOLE GLADDEN

    Account Director

    Nicole is a results-oriented strategic communications and marketing professional with a decade of experience and award-winning work for a wide array of national and global consumer, health and wellness, CPG, pharmaceutical, government, and non-profit clients. She has worked in numerous large markets across the country, including New York, Washington, DC, Denver, and Atlanta, at some of the leading media, agency, and corporate companies, including CNN, NPR, Edelman, Porter Novelli, Pure Barre, and WhiteWave Foods, among others. Nicole has supported these clients with everything from marketing and communications strategy to key stakeholder and media relations, project management, and event planning and coordination. She specializes in consumer product marketing, digital and social media, and integrated product campaigns.


    Get to Know Me

    Why I love what I do: It combines everything I love most—strategy, creativity, organization, and working with the most fun clients and colleagues around!
    Favorite foods: Anything involving DARK CHOCOLATE hands down!!!
    Surprising fact about me: I come from a family of artists. My grandfather painted the largest painting on canvas in the world, which is hanging in the New Orleans Sports Arena. He included my portrait as an ice skater!
    Where you’ll find me on the weekend: Spending time with family and chasing my one-year-old baby boy around…he’s now walking and keeps me on my toes!

    Franny Campbell

    Communications Intern

    Franny is a creative catalyst, eager to make her mark on the Public Relations world. Currently a senior at the University of Colorado, Franny is majoring in Public Relations, minoring in Technology, Arts and Media, and involved in a myriad of extracurricular activities. She joins SchroderHaus as the resident kick-butt communications intern, and looks forward to gaining a real-world understanding of how agencies get work done. She is excited to work alongside industry pros like Elexis and the SchroderHaus team to further develop her strategic, writing and creative skills.


    Get to Know Me

    Why I love what I do: I love what I do because I learn something new every single day.
    Favorite foods: Tacos, tacos, tacos!
    Surprising fact about me: I have a strange obsession with classic rock music for being a 21-year-old college student. My all-time favorites are The Who, Pink Floyd, Neil Young, and Led Zeppelin.
    Where you’ll find me on the weekend: I’d like to tell you that I do interesting/fun/adventurous things on the weekends, but you can normally find me in a Starbucks drinking lofty amounts of green tea while catching up on homework.

    KRISTA TORVIK

    Account Director

    With more than 16 years of public relations/communications experience, Krista knows how the media works and how to best work with them. She is a creative and strategic thinker with a strong background in media relations and brand/buzz building. She specializes in traditional media relations and has secured media placements in top media outlets such as: New York Times, Chicago Tribune, O Magazine, and 9News Denver. Krista has been an integral part of marketing/communications groups and has helped build new brands from the ground up. She has a “work hard, play hard” motto.

    Krista has a deep passion for healthy living, is a natural foods enthusiast, and she embraces a green and healthy lifestyle. Krista has more than 11 years of experience working specifically in the natural products industry (where her heart lies) with companies like: Horizon Organic, Wild Oats Markets, WhiteWave Foods, Soul Sprout Foods and Lucky’s Markets.


    Get to Know Me

    Why I love what I do: In the PR world, every day is new, unexpected and exciting. I love waking up knowing I have goals to accomplish, tasks to check off my list and some new challenges, fires, wins to tackle!
    Favorite foods: All things that fuel my body and then wine, cheese, eggs benedict, coffee and sushi.
    Surprising fact about me: I qualified for and ran the Boston Marathon in 2005. I’m also obsessed with eyebrows.
    Where you’ll find me on the weekend: In the winter, I’ll be skiing with friends or my little boys. Other times of the year, I’ll be running, hiking or in the Spring, I’ll be spending most of my weekend at kid’s soccer and baseball games.

    KATE RICHTER

    Finance & HR Manager

    Kate has been building her bookkeeping empire over the last five years, primarily serving a handful of PR and Marketing agencies in Denver. Her client base and expertise has grown to cover many industries, but she enjoys the inter-agency business connections, friendships, support network and #girlboss determination that is prevalent in this field. Working with a broad range of clients and markets, Kate continuously develops her expertise and is always looking for opportunities to bring in her knowledge to support her clients, create more efficiencies in their accounting practices and provide peace of mind that anything ‘accounting’ is magically taken care of!


    Get to Know Me

    Why I love what I do: I love to provide support and advice to those that have made the leap to go out on their own in business. Creating a trusting relationship with a client and knowing that my efforts help support a professional business practice (albeit behind the scenes in my cozy little office), while relieving work-load and stress from a small-business owner, is pretty satisfying for me.
    Favorite foods: Ice Cream. It’s a problem. First step is admitting it.
    Surprising fact about me: I hated any college class that involved accounting – Now look at me!
    Where you’ll find me on the weekend: As much as I love the idea of checking out all the cool patios that Denver has to offer, you are more likely to find me sitting on my porch, with my four-legged buddy and a glass of red. If it was a good day, there was a hike or camping trip preceding the porch and wine… or a good Netflix binge, I’m not gonna lie!