SchroderHaus

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Plant Based Food Association Launches Plant Based Foods Institute

August 30, 2023

Challenge

While U.S. consumers are increasingly embracing a plant-based lifestyle – U.S. retail sales of plant-based foods grew 6.2% over a record year of growth in 2020 – Plant Based Foods Association (PBFA) recognized a need for increased research and advocacy driving the plant-based industry forward. In 2022, PBFA launched a sister organization, the Plant Based Foods Institute (PBFI), to complement PBFA’s work by driving a plant-based food system transition through policy and business strategies. PBFA asked SchroderHaus to gain awareness of the launch of PBFI with earning trade and business media coverage in the lead up to the Plant Based Foods Expo, an annual gathering of plant-based leaders, organizations and brands.

Solution

To raise awareness for and engagement with PBFA’s new sister organization, SchroderHaus created and executed a media engagement plan that utilized the timeliness of the Plant Based World Expo and included the development and distribution of a press release celebrating the launch of the new organization. Additionally, the team thoughtfully developed a list of key trade and business media chosen based on their consistent coverage of the plant-based foods industry or PBFA member brands. The team leveraged the CEO of PBFA and PBFI, Rachel Dreskin, as a spokesperson, as well as key details about PBFI, including organizational focus areas and select PBFI board members from leading plant-based foods companies to emphasize the credibility of the new organization.

Results

By implementing this trade and business media strategy, as well as leveraging notable industry experts, team SchroderHaus generated the following results:

  • Surpassed the trade media coverage goal of two interviews or coverage opportunities with a total of three interviews, 11 pieces of coverage and one digital newsletter mention
  • Coverage ran in a combination of trade and business media including outlets like Vox, Food Dive and Vegconomist, with a total potential reach of 12,136,500

Fairtrade America It’s Only Fair

August 30, 2023

Challenge

Many cocoa farmers work an entire day for $0.78-1.00 (World Economic Forum) due to the unjust realities of the global food market, which is significantly below the poverty line. Add to that, farmers are battling inflation, rising production costs, the climate crisis and COVID-19 related challenges while the price they earn for cocoa hasn’t risen at all, even as the global cocoa and chocolate industry hits $48+ billion annually (Fortune Business Insights). With that in mind, Fairtrade America (FTA), the U.S. chapter of Fairtrade International, tasked SchroderHaus with helping Americans understand that by making a simple choice, like purchasing a Fairtrade certified chocolate bar, they can vote with their dollars to change a broken trade system and help farmers earn a fairer deal.

Solution

Through the ‘It’s Only Fair’ campaign, SchroderHaus worked to make the global issue of smallholder farmer poverty a localized problem by disrupting people’s routines (scrolling on social) with the question, “How long would you work for $0.85?” Through three short, comedic videos, the team demonstrated just how little work Americans would be willing to do for $0.85- like a haircut. The ‘It’s Only Fair’ campaign launched on World Chocolate Day, July 7, and utilized the videos in organic and paid social, media relations, paid and earned influencer engagement, Fairtrade certified brand licensee toolkits and newsletter content.

Results

By implementing this social media strategy, team SchroderHaus met or exceeded all KPI’s with the following results:

  • 1,108,632 social media impressions for campaign content
  • 541,192 potential reach of video shares by Fairtrade licensees
  • 18% engagement rate on Instagram social content
  • Paid influencer content saw 3-6% engagement rates and a 992,200 total potential reach
  • Fairtrade America saw a 20% increase in awareness and 15% increase in trust in their biennial Globescan consumer insights study

Fairtrade America Choose Fairtrade: Choose the World You Want 2022

August 28, 2023

Challenge

Fairtrade America (FTA) is the U.S. chapter representing Fairtrade International, the original and global leader in fair trade certification. In 2022, the organization challenged SchroderHaus with growing consumer awareness of FTA by at least 10%, increasing trust in the Fairtrade mark by double-digits and encouraging U.S. shoppers to purchase more Fairtrade certified products.

Solution

To gain awareness for Fairtrade and educate target consumers on its mission, the SchroderHaus team developed and implemented the third annual “Choose Fairtrade. Choose the world you want.”, a campaign created by the agency in 2020 as the organization hoped to connect with consumers during COVID. In its third iteration, the fully integrated awareness campaign included the incorporation of murals in three new U.S. markets during October Fair Trade Month featuring real Fairtrade farmers. In the first two years, the campaign brought inspiring murals to Austin, Denver, Los Angeles, Minneapolis, Nashville and Tacoma. By creating three new murals, FTA would continue to leverage the impact of mural art to inspire conversations about social justice issues and create visibility of Fairtrade. Mural creative, thoughtful storytelling and retail and Fairtrade certified brand (e.g. Tony’s Chocolonely and Organic India) details would help extend the campaign’s reach from coast to coast through compelling digital and influencer activations, retail promotions, licensee engagement, and trade and local media outreach.

Results

With a combined fee and hard cost budget of only $160k, this integrated consumer campaign generated the following results:

  • Contributed to an increase in consumer awareness of the Fairtrade Mark from 41% to 61% from 2021 to 2023
  • Contributed to an increase in consumer trust of the Mark from 57% to 72%
  • Contributed to a rise in the number of U.S. shoppers who claimed to purchase Fairtrade products from 23% to 25%
    13,400+ FTA newsletter sign ups
  • Nearly 14,000 website visits from social media
  • A total potential reach of 841,500k and a near 5% engagement rate from influencer content
  • 23 trade and local news stories
  • 1.07MM impressions from social media with CPMs at $1.54 for awareness objective and $0.27 for newsletter objective

O’MY Dairy Free Gelato Ice Cream Season

January 25, 2022

Challenge

Competition is fierce in the world of dairy-free ice cream offerings, so it is challenging for emerging brands to differentiate themselves, and particularly hard for small brands to grab the spotlight amongst big, established players. O’MY Dairy Free Gelato, started and led by two women who have extensive experience in the CPG space, had a goal to build awareness along with distribution growth, through mainstream, online consumer coverage.

 

Solution

SchroderHaus leveraged existing media relationships to get samples in the hands of top tier consumer media outlets. For O’MY, tasting is believing, as it is a truly delicious, creamy gelato that tastes like…gelato…when many other products taste like the specific type of plant-based milk used in the formula. SH also touted the new product launches, two that were lower in sugar, which was a perfect fit within the consumers’ desire for less sugar in their diet. This was solely a media relations program.

 

Results

  • SchroderHaus secured coverage around a key drive time for the brand, achieving our goal of five national placements during ice cream season – seasonality DOES matter!
  • ~4 million impressions overall, with 3.7 million impressions hitting during the key summer drive time
  • ~240 million in potential digital reach.
  • Other metrics:
    • Seven stories featured a visual
    • Six stories included a mention or link for where to buy
    • Five hits included a link to the website

Lily’s Thought Leadership Program

January 25, 2022

Challenge

Telling the founder story following investment from a PE firm and new leadership is a challenge. This story has been told many times, so it needs a unique twist to be successful. Founder Cynthia Tice is unique in that she recognized when it was time for a bigger team and more resources behind her brand, and with it, came a desire to tell her story to further build the business story behind the Lily’s brand.

 

Solution

SchroderHaus engaged with the Lily’s founder and leadership through messaging and media training sessions to hone in on the strongest story angles. In order to reach a broad variety of audiences and provide various formats for Cynthia to tell her story, SH conducted outreach to business, trade and podcast outlets, as well as organizations for speaking opportunities.

 

Results

Spanning 2019 and 2020, SH achieved our goals for Cynthia’s Thought Leadership, across several different outlets.

  • Feature stories: SchroderHaus secured multiple feature stories for Cynthia, including Entrepreneur, Medium, Thrive Global and more.
  • Podcast interviews: Cynthia enjoyed podcast interviews with Courageous Wellness and NexxtLevel.
  • Speaking engagements: The Naturally Boulder “Clean Label” panel, as well as a panel at Expo East achieved our goal for speaking opportunities.

Sejoyia Coco-Thins New Product Launch

January 25, 2022

Challenge

As better-for-you snacking continues to gain traction with health-minded consumers, competition is fierce for space in grocery baskets. With a limited marketing budget, the Sejoyia team needed to rely heavily on earned media coverage and influencer endorsements of its new crispy, thin cookies – Coco-Thins – to drive awareness and sales with its millennial target.

 

Solution

SchroderHaus developed a creative mailer to celebrate the launch of the Coco-Thins, and inspire the reporters developing stories for Sejoyia’s target to cover the new offering. Following distribution of the mailer, SchroderHaus conducted targeted follow up providing each recipient customized story ideas that would include the new Coco-Thins.

 

Results

  • 30 total pieces of coverage in the first-half of 2019, totalling 1.21 million potential reach
  • Coverage ran in niche and tier one mainstream media outlets that reach Sejoyia target
  • By targeted reporters that also fit into the Sejoyia target, the brand also benefited from larger than normal social shares of the product mailer and samples

Fairtrade America Organic + Paid Social

January 25, 2022

Challenge

At the end of 2019, Fairtrade America was struggling to generate social channel growth and engagement, and questioned how social media could effectively help the organization reach consumer awareness and business development goals included in its multi-year strategic plan. SchroderHaus was tasked to assess Fairtrade’s social content strategy and recommend how best to evolve key channels to better reach the organization’s goals.

 

Solution

The team developed a comprehensive digital strategy informed by a social audit and competitive analysis of other fair trade, Non-GMO and gluten-free certifications. The predominantly organic social strategy included recommended content recommendations; revitalized feed design to bring cohesiveness to content; increased channel management and engagement; and paid support of strategic seasonal and consumer campaigns.

 

Results

  • 13-20% organic engagement rate
  • 104% IG channel growth from less than 5k to more than 10k, earning Fairtrade the Swipe Up function
  • Surpassed LinkedIn follower growth of 4,800 in less than six months
  • 15% average organic engagement rate on IG posts and 5.5% on LinkedIn posts
  • 1,300+ average reach per IG post and more than 500 per LinkedIn post
  • Awareness CPM less than $1
  • Traffic CPC under $.50

Fairtrade America Choose Fairtrade: Choose the World You Want 2020

January 25, 2022

Challenge

Fairtrade America (FTA) is the U.S. chapter representing Fairtrade International, the original and global leader in fair trade certification. While Fairtrade awareness and purchase intent in the U.S. are increasing, the organization sought to accelerate momentum in 2020, and challenged SchroderHaus to develop its first-ever integrated consumer awareness campaign to generate consumer familiarity and advocacy of the Fairtrade mark that appears on certified products, as well as educate consumers on the tangible benefits of Fairtrade for farmers and workers across the globe.

 

Solution

In lieu of in-person activations and events due to Covid quarantines, the SchroderHaus team brainstormed alternative visual tactics to capture attention, online and in person, and also analyzed past campaigns from other Fairtrade regions. The “light bulb” moment came when realizing the impact of mural art to inspire conversations about social justice issues and hope for change. The “Choose Fairtrade: Choose the World You Want,” campaign would be centered around mural art at retailers carrying Fairtrade products and in three key markets where street art is already prominent – Denver, Los Angeles and Nashville. Each mural would feature a real-life farmer within the Fairtrade system, as well as a key benefit of choosing fairtrade, e.g. gender equality and fighting poverty. The campaign’s reach would be extended nationally through digital and influencer activations, retail promotions, and local and national media outreach.

 

Results

With a combined fee and hard cost budget of only $140k, this first-ever integrated consumer campaign generated the following results:

  • The campaign media coverage generated more than 240 million impressions across national, local market and trade coverage
  • Nearly 10,000 consumers pledged to Choose Fairtrade via the campaign site – choosefairtrade.org – and the site saw more than 16,500 unique visitors
  • Influencer content had a total potential reach of 790k and a near 10% engagement rate
  • Fairtrade’s campaign content on social had an 11% engagement rate
  • Paid social performed well with CPMs at $0.61 with an awareness objective and CPCs at $0.40 with a traffic objective
  • Most importantly, sales were up! Participating retailers saw up to 10% growth in sales of Fairtrade certified products YoY during the month-long campaign

Marine Stewardship Council Virtual Event

January 25, 2022

Challenge

February is Heart Health Month, and a key time of year when consumers are working to make good on their food, health and lifestyle intentions. The Marine Stewardship Council (MSC) annually uses this seasonal moment to drive awareness of its MSC Blue Fish label, and that when a product is certified it means a good choice not only for your health, but for the planet, too. At a time when media and influencers were still mostly quarantined – early 2021 – the MSC challenged SchroderHaus to produce a virtual event that would excite media and influencer interest, educate them on the benefits of the MSC, and also lead to coverage of the non-profit organization. As an added opportunity, SchroderHaus was able to tap into the talent of the recently announced first-ever U.S. ambassador for the MSC, Chef Gregory Gourdet, notable Top Chef contestant and host, as well as restaurateur.

 

Solution

Rather than produce an event from scratch, SchroderHaus partnered with the James Beard Foundation to produce a ‘Sustainable Seafood with Chef Gregory Gourdet’ event, adding credibility to the MSC’s story and tapping into JBF’s existing event promotion capabilities. The event featured Chef Gourdet straight from his very own kitchen, walking attendees through his tips on how to make two recipes featuring MSC certified seafood: Smokey Cod-Clam Chowder with Jalapeno and MSC Certified Wild-Caught Yellowfin Tuna with Avocado, Chipotle, and Hazelnuts. Additionally, the MSC’s senior PR manager was able to provide background on the MSC and answer questions on the importance of sustainable seafood and how to best look for sustainable options when at the store. SchroderHaus further enticed media and influencer interest by offering a home delivery of all necessary recipe ingredients via Amazon Fresh or Whole Foods, as well as a separate shipment of branded items from the MSC.

 

Results

  • SchroderHaus secured 30 media and influencer attendees for the virtual event, and only two people did not end up tuning in
  • Media and influencer mentions on social had a potential reach of more than 100,000
  • SchroderHaus’ event follow up has already led to three notable stories, including a feature in the Portland Mercury touting Chef Gourdet as the MSC’s first-ever U.S. ambassador, as well as stories in the Washington Post and Mashed on the importance of sustainable seafood and how readers can look for sustainable options while shopping at their favorite store – look for the MSC Blue Fish label!

Fairtrade America Bi-Monthly Issues Initiatives

January 24, 2022

Challenge

Awareness of the Fairtrade mark and benefits is below 30% in the United States, making it difficult to make a compelling argument to brands as to why they should invest in a partnership with the supply chain partner. With a limited budget, but a vast network and richness of compelling stories to share, Fairtrade America challenged SchroderHaus to build and share stories that would earn consistent and compelling news mentions.

 

Solution

SchroderHaus developed a bi-monthly issues initiative news engine to regularly celebrate the benefits choosing Fairtrade has for people and the planet. By working closely with the Fairtrade team, we uncovered the untold stories of the organization, its farmers, studies and new programs and licensee announcements that would garner notable trade, consumer and business coverage.

 

Results

  • We successfully secured at least two pieces of trade and/or business coverage for each bi-monthly issues initiative, and added coverage for key licensee announcements
  • Total coverage for 2020 initiatives had a potential reach of more than 100 million and stories ran in notable outlets such as Forbes, TreeHugger, Spoon University, Confectionary News, NOSH, Delish, Progressive Grocer, and more
  • The organization experienced double digit growth through licensee agreements in 2020 and we will soon know if mark and benefit awareness have grown as Fairtrade’s bi-annual Globescan results come out in May
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Our Thinking

“We believe in combining the right tools and teams across all marketing functions to create results for clients without them needing to make large investments in multiple agencies or internal staff. You get what you need rather than paying for what you don’t.”

Contact


720-352-3961
info@schroderhaus.com

Contact

720-352-3961
info@schroderhaus.com

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Anna Ritz

Kick Butt Communications Intern

Anna is a senior at the University of Colorado Boulder, studying Strategic Communications with an emphasis in Public Relations and minoring in Spanish. She is currently the president of the PRSSA chapter at CU. She’s a firm believer in adaptability and thinks that teamwork makes the dream work. She is so excited to be a member of the Haus!


Get to Know Me

Why I love what I do: PR is a great mix of high-level thinking and creativity, which is right up my alley. It’s not every day you get to use both sides of your brain at the same time, while also meeting new people! It’s also a very detail-oriented industry, so there’s no shortage of new ideas and creative solutions.
Favorite foods: Oh gosh, everything! I’m an adventurous eater. Top few right now are sushi, hummus, peanut butter and bananas, and tortilla española (a Spanish egg pie). And black coffee! Can’t function without strong coffee.
Surprising fact about me: Back when I was in high school, I pole vaulted for my track team. Nothing says “thrilling” like flinging yourself eight feet in the air with a fiberglass pole!
Where you’ll find me on the weekend: Weekend mornings are best spent at Red Rocks to get a good workout in, then it’s usually off to the farmer’s market or local coffee shops and breweries. We live in the perfect place- beautiful views and great brews!

Elaine Dion

Senior Account Manager

Elaine is a strategic communication expert with 15 years of experience in the food and beverage industry.  From product launches and brand building, to content creation, media relations and event marketing, her strategic thinking, deep relationships, project management skills and attention to detail ensure flawless execution and results.  Elaine draws upon a decade of big agency experience, including an in-depth understanding of both emerging and legacy brands, commodity boards and nonprofit organizations.  Energetic, self-starting, efficient and approachable, Elaine quickly becomes a relied-upon extension of her clients’ internal teams.


Get to Know Me

Why I love what I do: Personally, I am super passionate about food and an evangelist for delicious, good-for-you discoveries. I love getting to tell the story of authentic, mission-driven brands on a large scale, while also envisioning myself as a target consumer.
Favorite foods: All the seafood! Also crave comfort food with bold spice and flavor, like Indian.
Surprising fact about me: I live in New Jersey, and it’s actually idyllic! After residing in big cities like San Francisco and New York for 15 years, I’m pleasantly surprised to be enjoying the ease and beauty of the ‘burbs.
Where you’ll find me on the weekend: At home cooking while sipping coffee in the morning and wine in the evening. In between, outside on a run or at a yoga class, followed by a park or playground with my two little girls and husband.

Danielle (Dani) Kraycik

Account Coordinator

Danielle is a recent graduate from the University of Colorado Boulder. She majored in Strategic Communication/PR and minored in Business Entrepreneurship. As someone who loves to stay busy and involved, she was on the executive board for both PRSSA and SPJ at her school, and currently works as a server/ bartender at night. With plenty of social media experience, Danielle is excited to learn about the other skills and tasks that come with working at an agency.


Get to Know Me

Why I love what I do: I love that I get the opportunity to work with multiple different brands and clients. This is my first agency internship, so I know I’ll gain a lot of experience and knowledge.
Favorite foods: Pasta, pizza, and cupcakes
Surprising fact about me: My last name means “small loaf of bread” in Czech.
Where you’ll find me on the weekend: On the weekends, you can usually find me watching Netflix or eating my way through all the amazing restaurants in Boulder. If I can get out of bed early enough, I love to go skiing up at Keystone and Breckenridge.

Katie Proctor

Influencer Engagement Director

Katie is a registered dietitian and former brand marketing manager focused on supporting the growth of the natural products industry. Her agency, Fortune 500 company, and smaller start-up experience helps her represent the brand perspective from multiple angles. She is particularly passionate about helping brands tie their influencer marketing efforts back to innovation, consumer trends and sales goals. She has managed several successful health and fitness influencer-owned operations and understands the unique challenges and opportunities faced by individual business owners. This helps her create strategic partnerships that deliver on both results and authenticity (for everyone involved), while building lasting relationships in the process.


Get to Know Me

Why I love what I do: I’ve always been a connector of both people and ideas. Helping match brands with true advocates who can help them tell their story is something I look forward to every single day.
Favorite foods: I am constantly experimenting in the kitchen trying new recipes from my favorite food bloggers. My husband jokes whenever he likes a meal that he’ll probably never see it again (and he’s usually right). The one food I usually enjoy at least once a week is pizza!
Surprising fact about me: Until high school, I had never been on an airplane or seen the ocean. We took road trips from Kansas to Colorado nearly every year, and I always knew I’d end up making this great state my home.
Where you’ll find me on the weekend: When it’s nice outside, I love reading or relaxing in my hammock or trying a new hiking route. The lack of bugs and humidity here is amazing.  

Elle Queen

Influencer Marketing Strategist

Elle is a former social media and digital marketing manager who has worked in the food industry for over six years. She has held positions at large and small companies where she led the influencer marketing efforts for brands such as Cascadian Farm and Udi’s Gluten Free. With a deep understanding of the brand side of the influencer equation, she’s passionate about creating mutually beneficial partnerships with brands and influencers that drives value for both parties. With her experience in digital marketing, she also stays in the know about best practices in the ever-evolving digital space, so she can recommend the right platforms and communication tools to amplify any message.

Get to Know Me

Why I love what I do: I love helping brands tell their story in an authentic way. It’s rewarding to do the behind-the-scenes work to support brands and influencers and help them create partnerships that help both parties shine.
Favorite foods: A big ol’ salad with all the seasonal veggies (even better if grown in my garden!)
Surprising fact about me:  I played college basketball at the University of Dayton
Where you’ll find me on the weekend: At our neighborhood pool, local hiking trail or hanging at a great brewery (ideally, all three in one day).

Emma Feeney

Communications Intern

Emma is a senior at the University of Colorado at Boulder, majoring in Strategic Communications in Public Relations and minoring in Business and Communications. She has been newly added to the board of PRSSA and Love Your Melon through CU and couldn’t be more excited about both opportunities. With her enthusiastic attitude and curious personality, Emma is very excited to gain some new and very beneficial experience at the Haus.


Get to Know Me

Why I love what I do: I love that I get to work with such an inclusive and fun team in an environment that makes me excited to come to work! Being able to collaborate with several different brands is so exciting after working for the same brand for three years. I love seeing the work I do and ideas I have being put to use and making a difference in some way!
Favorite foods: Homemade chex mix, sweet potato fries, sushi / miso soup / edamame, any dip that goes with chips, waffles, scallops and garlic bread. Weird combo, I know.
Surprising fact about me:  I play the guitar / sing and have a small EP that I recorded in the incredible Nashville, TN.
Where you’ll find me on the weekend: At any concert that is close by and affordable or at happy hours with friends. I love to surround myself with fun activities and people I love on my days off, so I am especially excited that my younger brother and older sister and I are all in Denver now so we can get back to our old sibling antics.

Ali Brody

Client Project Manager

Ali recently managed a natural foods company from pre-launch to their goal of acquisition. She also founded her own health coaching business; managed a regional team for a demo company; as well as managed the region for a natural products collective including brands such as Siete Family Foods, Thunderbird Real Food Bars, and Eating Evolved. She ties together her years of experience with creativity, attention to detail, vision, and optimism, to deliver clients’ unique and important story to customers and consumers. She is proactive and organized in her management style, and believes in having a good time while accomplishing goals.

Get to Know Me

Why I love what I do: I am passionate about spreading health and happiness. An extrovert who loves to help mission-driven companies connect with people to create a tribe of loyal fans.
Favorite foods: Pretty much all fruits and veggies. Watermelon! Peaches! Spinach! Peas!
Surprising fact about me:  I can blow glass and tap dance – one at a time.
Where you’ll find me on the weekend: In the woods, at concerts, with friends, and thinking about what I want to eat next.

Sara Loveday

Account Director

Sara is a strategic communications professional with a diverse skill set and broad scope of experience, within both company and agency environments. She has gained 20 years of experience in public relations, including brand marketing communications, issues management, media relations, reputation management, plus corporate and financial communications. Sara is a dedicated, detailed project manager with the ability to develop and manage multiple facets of a campaign, align across key stakeholders and ensure integration across the marketing mix. Sara has the capability to develop plans for new product launches, campaign materials, as well as launch websites and Corporate Social Responsibility (CSR) Reports. She considers herself a jack of all trades, and is happy to jump into a new initiative of any sort!

Get to Know Me

Why I love what I do: I love to dig into a brand narrative to determine the reason to believe, then develop a story and build excitement for others to do the same.
Favorite foods: I love eating pasta, and it’s rare that I will turn down any dessert, with ice cream, cobblers and brownies being my favorite!
Surprising fact about me: I played sports my whole life, and my drive in sports definitely carried over to all aspects of my life – I used to be super competitive – to the point it was seriously annoying. My lead sport was softball (pitcher), and in college I earned Academic All-American creds which I am still proud of today.
Where you’ll find me on the weekend: I have a passion for hiking, and trying new Colorado experiences such as concerts and breweries with my husband, six-year-old daughter and toddler twin boys. Cheers!

Brian Guiducci

Communications Intern

Brian has recently relocated to his home state of Colorado after having most recently worked for three years as the Assistant Fashion Editor for Teen Vogue, Allure, Vogue.com and Condé Nast’s new LGBTQ brand Them.us. He has also previously worked with Zanna Roberts Rassi, the Senior Fashion Editor of Marie Claire, E! News and TODAY fashion correspondent, and co-founder of Milk. With his extensive editorial background, Brian is eager to immerse himself in the other side of the industry and expand his knowledge from the experts at SchroderHaus in PR, Marketing, and Communications.


Get to Know Me

Why I love what I do: After working on the editorial side for the past three years, I am excited to be working on the PR, Communications and Marketing side of the industry. One of my favorite parts is the fast paced environment and the fact that no day is ever the same.
Favorite foods: Coffee is my lifeblood. You will almost always find me with a Starbucks in hand wherever I go. Whether it’s raining, snowing or sunshine, it will always be iced.
Surprising fact about me: Somehow in my genealogy I am related to John Hancock, who signed the Declaration of Independence with the largest signature.
Where you’ll find me on the weekend: Being a millennial, it will come as no surprise that Netflix is one of my favorite pastimes. However, unlike the usual stereotypes associated with my generation, I am also an avid reader, which frequently takes up a huge chunk of my time on the weekends. In the evenings, I enjoy exploring all of the amazing restaurants and nightlife that Denver has to offer.

Mandy Melby

Prose Aficionado

With nearly 20 years experience in marketing and public relations, Mandy has a deep folio of communication capabilities with a laser focus on results. When sharing newsworthy information with the media, Mandy takes a “why-first” approach to encourage coverage that goes beyond the “what” and drive a deeper understanding of the benefits and impact of a product.

Mandy has held leadership positions on both the agency and corporate side of communications and has received the profession’s highest honors for developing innovative campaigns that achieve business results. Her work has won numerous national and local awards from PRWeek, PRSA and The Holmes Group.


Get to Know Me

Why I love what I do: I love to write – it’s my passion. Ghostwriting and OpEds get me especially hot and bothered.
Favorite foods: Depends on my mood…but I could eat shellfish at every meal for the rest of my life.
Surprising fact about me:  I’m a Supertaster (that’s a thing). With 30,000 more tastebuds than most people, I can identify the tiniest flavor details, good or bad. It also means I can usually recreate a dish in my own kitchen after only having had it once.
Where you’ll find me on the weekend: More weekends than not, you’ll find me on the sidelines of a soccer field – both my girls play.  When it’s my choice, I’m skiing, camping or running on one of the many trails I love near my house.

Callie Stephens

Media Medium

Callie has a comprehensive marketing background across PR, brand strategy, social media, blog writing, advertising and eblast campaigns. This background helps her understand how each piece must fit into the entire puzzle in order to reach each company’s specific goals. She has worked with brands ranging across a variety of categories, including B2B, natural food, events, apparel, retail, wellness and travel. With experience working in-house for brands, at an agency and as a freelancer, Callie truly has a wide-angle view on marketing.


Get to Know Me

Why I love what I do: Helping different kinds of brands define and tell their story is a new adventure every day!
Favorite foods: Does someone give an answer other than pizza?
Surprising fact about me:  My dog has her own hashtag: #thepenners
Where you’ll find me on the weekend: Exploring all the restaurants and beers that Denver has to offer or finding a new campsite in the mountains.

Brette Carpenter

Operations Manager & Event Producer

Brette has a varied background in sales, marketing and customer service that gives her a wide range of experience and a passion for helping people and companies grow. Bringing combined startup chops from CPG, food service, and health care together, she understands the pressure that growing brands are under to succeed. She thrives on putting the puzzle pieces together to help make sure our clients reach their goals and our team is working seamlessly.


Get to Know Me

Why I love what I do: This role combines my love of helping people with my need to organize in the best way. I have a thing for puzzles, and love figuring out how to make things work for different people and brands in the best way possible.
Favorite foods: Guacamole, hummus, popcorn, fish tacos, to name a few. Not necessarily together.
Surprising fact about me:  I grew up near Chicago, with a family full of lifelong Cubs fans. When the Cubs made it to the World Series in 2016, my dad and I drove to Chicago from Colorado for the weekend to be there with friends and family. The trip totaled 32 hours in the car in just over 3 1/2 days. Worth it.
Where you’ll find me on the weekend: Usually doing the Colorado thing: snowboarding as often as possible during the winter; hiking and camping during the summer; or staying in the city for a show or a patio beer.

Robin Zimmerman

Senior Account Manager

For the past decade, Robin helped brands find their voice and drive brand awareness with consumers through media coverage. Combining her passions for storytelling and relationship building, Robin cultivates lasting media relationships that benefit her clients. Robin regularly secures stories in key trades, local and national outlets, including The Associated Press, Rachael Ray Everyday, TODAY, USA Today, The Wall Street Journal, and more.

Her career in public relations began with internships at Ohio’s largest PR agency and USA Swimming while earning her communications degree at The Ohio State University, where she was named the Top Student in the Strategic Communications program. Robin spent two years on the DISH Network communications team where she served as a company spokesperson and championed the brand’s social media presence. Robin then moved back to an agency role, leading media relations strategies for clients across a variety of categories – her media savvy earning coverage totaling millions in impressions and numerous PR industry awards.


Get to Know Me

Why I love what I do: My job requires that I’m always learning – how cool is that? I’m also super competitive, so I love the part of this gig that requires tenacity, persistence and creativity to make sure clients’ voices are heard.
Favorite foods: Ice cream, tortillas, macaroni & cheese (but don’t come around without bread crumbs on top) … in that order
Surprising fact about me:  I can relate almost any real-life situation to an episode of F*R*I*E*N*D*S
Where you’ll find me on the weekend: I’m such a Denverite. You’ll find me on patios, at breweries, jamming out at Red Rocks, walking around Wash Park or any number of very Denver-like activities.

Abby Oppenheim

Senior Publicist

Abby Oppenheim is not only an experienced publicist, but is also an Emmy-award winning Associate Producer. Abby started her career in New York City as an NBC Page and then worked at Telepictures Productions before moving to Los Angeles where she was the publicist for the entertainment news show, EXTRA. She dabbled in some freelance PR before filling in for the publicist on maternity leave at The Ellen DeGeneres Show. Once the original publicist returned, Abby was invited to join the producing team at Ellen, where she not only worked on celebrity segments, but on human interest stories as well. Knowing her heart was still in PR, Abby eventually left Ellen to accept the position as Broadcast Manager for LA Tourism and Convention Board before moving to Denver in August 2016. SInce moving to Denver, Abby has expanded her expertise into the natural products industry, supporting clients like Boulder Food Group, Natural Prairie Dairy, Good Food Made Simple, and juice co LG. Abby feels lucky to have been a producer, since being one has made her an even better publicist. After experiencing the pitching world from both sides, Abby knows what makes a good story, how to tell it and who to tell it to.


Get to Know Me

Why I love what I do: PR is all about storytelling and that’s what I love. I enjoy writing and I know the right questions to ask clients in order to formulate the perfect pitch. Getting to know my client on a deeper level is one of my favorite parts of being a publicist.
Favorite foods: That’s a tough one! If I had to choose, I’d say sushi, a bagel with lox, cream cheese, capers and tomato, and bread pudding are in my top 3.
Surprising fact about me:  I’m a huge Mumford and Sons fan and even have one of their song lyrics tattooed on my arm. Yes, I’m a grown woman, but my parents were NOT happy about that.
Where you’ll find me on the weekend: I love skiing, hiking, grabbing a beer at an outside brewery or hitting up a new brunch place. Anything with friends and being outside, count me in!

ELEXIS SCHRODER

ELEXIS SCHRODER

Founder, Head of the Haus

Elexis has built a reputation as a strategic marketing and communications leader with more than 14 years experience in agency settings and within a growing CPG company. She specializes in developing and implementing integrated, brand-building marketing communications programs that help drive trial, sales and loyalty. Additionally, she has experience managing a brand, from working with innovation and manufacturing teams to create new products, to managing a marketing team to implement retail promotions, trade programs, consumer event strategies, and consumer insights programs. She is known for building camaraderie and buy-in from teams across functions and organizations to get things done, all while making people laugh along the way.

Elexis founded SchroderHaus Marketing & Communications based on the belief that there is a better way to serve innovative business leaders who have a proven concept and who have a need to activate integrated marketing programs to reach business and brand goals. By combing the right tools and teams across all marketing functions, Elexis and her partners can create results for clients without them needing to make large investment in multiple agencies or internal staff. You get what you need rather than paying for what you don’t. And, by having all your needs managed by SchroderHaus, you can have one point of contact to activate your marketing programs so that you can stay focused on what you’re good at – building your company!


Get to Know Me

Why I love what I do: I started SchroderHaus based on the realization that growing natural products and healthy lifestyle brands needed smart, creative and strategic support, but weren’t interested or able to invest in large agency retainers. I love what I do because SchroderHaus allows me the opportunity to provide customized value to our clients, as well as exciting opportunities to our team.
Favorite foods: While it’s a beverage and not a food, you can find me taking down at least THREE cans of LaCroix a day; it’s an addiction I’m proud to tout!
Surprising fact about me: In addition to studying journalism in college, I also studied music and starred in a baroque opera my junior year. Harpsichords are hot, you guys.
Where you’ll find me on the weekend: Hiking or running up a mountain with my husband and toddler son; at the Denver Flea (I swear they’re every weekend now); or at a new brewery or concert. Our family is all about living life the the fullest!

Geoff Renstrom

Senior Account Manager

Geoff brings a commitment and enthusiasm to helping brands tell their story in a thoughtful, meaningful and engaging manner. With skills in media relations, crisis support, issues management, media training and digital storytelling, Geoff has supported clients ranging from natural and organic foods, B2B, craft beer and major consumer lifestyle brands over the past eight years. Geoff approaches his work with a simple goal in mind: helping brands make harmonious connections through passionate storytelling and strong brand management.


Get to Know Me

Why I love what I do: Finding the story and helping to tell it is such a fun adventure – part detective, part journalist – I love that PR allows me to learn about a variety of new things and grow more as a human every day.
Favorite foods: Oh boy…my desert island meal would be pizza, a lobster roll, waffles, apple pie and a nice craft IPA.
Surprising fact about me:  Huge Denver sports fan, and I may even have a Von Miller tattoo to prove it.

Where you’ll find me on the weekend: Playing in the mountains with my wife and son, hitting a brewery and watching football on my couch.

Kristin Hersh

KRISTIN HERSH

Field Marketing Manager

Kristin is an experiential marketing professional with over nine years of experience in the field. She has provided spectacular results as the field marketing manager for several brands, a few of which include Naked Juice, barkTHINS Snacking Chocolates, and Brew Dr. Kombucha. She is also well-adept at team management and event execution as well as conceptualizing new ways to reach consumers and create memorable brand interactions. She also takes great pride in her problem-solving abilities and her knack for thriving under pressure. When she isn’t working, you will likely find Kristin checking out the newest fitness classes, hiking and enjoying living in Colorado, or volunteering with one of the non-profit organizations that are close to her heart. As a passionate advocate for justice, Kristin cares deeply about human rights and giving a voice to those who otherwise may not be heard. Kristin especially loves any opportunity to use her professional skills to advance the programs of the nonprofits that she volunteers with. Whether it is for work or play, Kristin’s enthusiasm for life carries over into everything she does and the difference her energy makes is palpable.


Get to Know Me

Why I love what I do: I love experiential marketing because it gives me the opportunity to be a “trend-setter.” I get to introduce the public to brands – either new brands or brands that are new to them – and hopefully make it their new “go-to” choice. I also love being able to work with a team who shares a passion for what we do.
Favorite foods: Yikes… I am glad the question is plural. I am a sushi fanatic but I also frequent Chipotle way more than I will ever admit.
Surprising fact about me: I played five different sports in high school while also competing in club gymnastics (cheerleading, gymnastics, track and field, diving and lacrosse).
Where you’ll find me on the weekend: Looking for a new trail to hike, dropping in to one of the many new fitness classes here in Denver, volunteering with The Colorado Immigrant Rights Coalition or catching up on sleep!

NICOLE GLADDEN

Account Director

Nicole is a results-oriented strategic communications and marketing professional with a decade of experience and award-winning work for a wide array of national and global consumer, health and wellness, CPG, pharmaceutical, government, and non-profit clients. She has worked in numerous large markets across the country, including New York, Washington, DC, Denver, and Atlanta, at some of the leading media, agency, and corporate companies, including CNN, NPR, Edelman, Porter Novelli, Pure Barre, and WhiteWave Foods, among others. Nicole has supported these clients with everything from marketing and communications strategy to key stakeholder and media relations, project management, and event planning and coordination. She specializes in consumer product marketing, digital and social media, and integrated product campaigns.


Get to Know Me

Why I love what I do: It combines everything I love most—strategy, creativity, organization, and working with the most fun clients and colleagues around!
Favorite foods: Anything involving DARK CHOCOLATE hands down!!!
Surprising fact about me: I come from a family of artists. My grandfather painted the largest painting on canvas in the world, which is hanging in the New Orleans Sports Arena. He included my portrait as an ice skater!
Where you’ll find me on the weekend: Spending time with family and chasing my one-year-old baby boy around…he’s now walking and keeps me on my toes!

Franny Campbell

Communications Intern

Franny is a creative catalyst, eager to make her mark on the Public Relations world. Currently a senior at the University of Colorado, Franny is majoring in Public Relations, minoring in Technology, Arts and Media, and involved in a myriad of extracurricular activities. She joins SchroderHaus as the resident kick-butt communications intern, and looks forward to gaining a real-world understanding of how agencies get work done. She is excited to work alongside industry pros like Elexis and the SchroderHaus team to further develop her strategic, writing and creative skills.


Get to Know Me

Why I love what I do: I love what I do because I learn something new every single day.
Favorite foods: Tacos, tacos, tacos!
Surprising fact about me: I have a strange obsession with classic rock music for being a 21-year-old college student. My all-time favorites are The Who, Pink Floyd, Neil Young, and Led Zeppelin.
Where you’ll find me on the weekend: I’d like to tell you that I do interesting/fun/adventurous things on the weekends, but you can normally find me in a Starbucks drinking lofty amounts of green tea while catching up on homework.

KRISTA TORVIK

Account Director

With more than 16 years of public relations/communications experience, Krista knows how the media works and how to best work with them. She is a creative and strategic thinker with a strong background in media relations and brand/buzz building. She specializes in traditional media relations and has secured media placements in top media outlets such as: New York Times, Chicago Tribune, O Magazine, and 9News Denver. Krista has been an integral part of marketing/communications groups and has helped build new brands from the ground up. She has a “work hard, play hard” motto.

Krista has a deep passion for healthy living, is a natural foods enthusiast, and she embraces a green and healthy lifestyle. Krista has more than 11 years of experience working specifically in the natural products industry (where her heart lies) with companies like: Horizon Organic, Wild Oats Markets, WhiteWave Foods, Soul Sprout Foods and Lucky’s Markets.


Get to Know Me

Why I love what I do: In the PR world, every day is new, unexpected and exciting. I love waking up knowing I have goals to accomplish, tasks to check off my list and some new challenges, fires, wins to tackle!
Favorite foods: All things that fuel my body and then wine, cheese, eggs benedict, coffee and sushi.
Surprising fact about me: I qualified for and ran the Boston Marathon in 2005. I’m also obsessed with eyebrows.
Where you’ll find me on the weekend: In the winter, I’ll be skiing with friends or my little boys. Other times of the year, I’ll be running, hiking or in the Spring, I’ll be spending most of my weekend at kid’s soccer and baseball games.

KATE RICHTER

Finance & HR Manager

Kate has been building her bookkeeping empire over the last five years, primarily serving a handful of PR and Marketing agencies in Denver. Her client base and expertise has grown to cover many industries, but she enjoys the inter-agency business connections, friendships, support network and #girlboss determination that is prevalent in this field. Working with a broad range of clients and markets, Kate continuously develops her expertise and is always looking for opportunities to bring in her knowledge to support her clients, create more efficiencies in their accounting practices and provide peace of mind that anything ‘accounting’ is magically taken care of!


Get to Know Me

Why I love what I do: I love to provide support and advice to those that have made the leap to go out on their own in business. Creating a trusting relationship with a client and knowing that my efforts help support a professional business practice (albeit behind the scenes in my cozy little office), while relieving work-load and stress from a small-business owner, is pretty satisfying for me.
Favorite foods: Ice Cream. It’s a problem. First step is admitting it.
Surprising fact about me: I hated any college class that involved accounting – Now look at me!
Where you’ll find me on the weekend: As much as I love the idea of checking out all the cool patios that Denver has to offer, you are more likely to find me sitting on my porch, with my four-legged buddy and a glass of red. If it was a good day, there was a hike or camping trip preceding the porch and wine… or a good Netflix binge, I’m not gonna lie!