More Project Info

Project Details

Skills Needed

Marketing, PR



Project Description


Telling the founder story following investment from a PE firm and new leadership is a challenge. This story has been told many times, so it needs a unique twist to be successful. Founder Cynthia Tice is unique in that she recognized when it was time for a bigger team and more resources behind her brand, and with it, came a desire to tell her story to further build the business story behind the Lily’s brand.



SchroderHaus engaged with the Lily’s founder and leadership through messaging and media training sessions to hone in on the strongest story angles. In order to reach a broad variety of audiences and provide various formats for Cynthia to tell her story, SH conducted outreach to business, trade and podcast outlets, as well as organizations for speaking opportunities.



Spanning 2019 and 2020, SH achieved our goals for Cynthia’s Thought Leadership, across several different outlets.

  • Feature stories: SchroderHaus secured multiple feature stories for Cynthia, including Entrepreneur, Medium, Thrive Global and more.

  • Podcast interviews: Cynthia enjoyed podcast interviews with Courageous Wellness and NexxtLevel.

  • Speaking engagements: The Naturally Boulder “Clean Label” panel, as well as a panel at Expo East achieved our goal for speaking opportunities.