ELEXIS SCHRODER
Founder, Head of the Haus
Elexis has built a reputation as a strategic marketing and communications leader with more than 16 years experience in agency settings and within a growing CPG company. She specializes in developing and implementing integrated, brand-building marketing communications programs that help drive trial, sales and loyalty. Additionally, she has experience managing a brand, from working with innovation and manufacturing teams to create new products, to managing a marketing team to implement retail promotions, trade programs, consumer event strategies, and consumer insights programs. She is known for building camaraderie and buy-in from teams across functions and organizations to get things done, all while making people laugh along the way.
Elexis founded SchroderHaus based on the belief that there is a better way to serve innovative business leaders who have a proven concept and who have a need to activate integrated marketing programs to reach business and brand goals. Let us help you activate your marketing communications programs so you can stay focused on the fires of the day and building your company!
GET TO KNOW ME
Why I love what I do: I started SchroderHaus based on the realization that growing natural products and healthy lifestyle brands needed smart, creative and strategic support, but weren’t interested or able to invest in large agency retainers. I love what I do because SchroderHaus allows me the opportunity to provide customized value to our clients, as well as exciting opportunities to our team.
Favorite foods: While it’s a beverage and not a food, you can find me taking down at least THREE cans of LaCroix a day; it’s an addiction I’m proud to tout! Another addiction I’m okay sharing? Whole Foods vegan chocolate chip cookies. Yes, they ARE worth the 400 calories.
Something that’s on my bucket list is: Crowd surfing at a concert. It gets more fun as you age, right? Here’s hoping I don’t experience a crowd surfing fail.
The last show I binge-watched was: Season 3 of The Marvelous Mrs. Maisel – Midge is simply the best!
Where you’ll find me on the weekend: Testing out a new fitness studio on ClassPass; dining at a new restaurant in town; seeing a favorite band; or galavanting in the mountains (sun or snow) with my husband and our young son, Wolfgang. Our family loves all Colorado has to offer.
Elexis Schroder
Founder, Head of the Haus
Elle Queen
Influencer Marketing Strategist
Elle is a former social media and digital marketing manager who has worked in the food industry for over six years. She has held positions at large and small companies where she led the influencer marketing efforts for brands such as Cascadian Farm and Udi’s Gluten Free. With a deep understanding of the brand side of the influencer equation, she’s passionate about creating mutually beneficial partnerships with brands and influencers that drives value for both parties. With her experience in digital marketing, she also stays in the know about best practices in the ever-evolving digital space, so she can recommend the right platforms and communication tools to amplify any message.
GET TO KNOW ME
Why I love what I do: I love helping brands tell their story in an authentic way. It’s rewarding to do the behind-the-scenes work to support brands and influencers and help them create partnerships that help both parties shine.
Favorite foods: A big ol’ salad with all the seasonal veggies (even better if grown in my garden!)
Something on my bucket list is: To go on a safari in Africa.
The last show I binge-watched was: Succession
Where you’ll find me on the weekend: At our neighborhood pool, local hiking trail or hanging at a great brewery (ideally, all three in one day).
Elle Queen
Influencer Marketing Strategist
Emily Rado
Account Supervisor
GET TO KNOW ME
Why I love what I do: I love getting to know the stories of brands and the inspiration of the people behind them, and then being trusted with the honor to help tell those stories in ever evolving and meaningful ways.
Favorite foods: Chocolate (preferably paired with peanut butter, toffee or caramel) and pie are definitely the top two. I love a bowl of cacio e pepe or sushi plate for dinner, and I’m always up for an order of spinach artichoke dip.
Something on my bucket list is: Ziplining in Costa Rica
The last TV show I binge-watched was: Clickbait
Where you’ll find me on the weekend: Walking my two dogs, Huxley and Tilly, somewhere on or near the water, or improvising on stage
Emily rado
Account Supervisor
Emma Feeney
Senior Account Executive
GET TO KNOW ME
Why I love what I do: I love that I get to work with such an inclusive and fun team in an environment that makes me excited to come to work! Being able to collaborate with several different brands is so exciting after working for the same brand for three years. I love seeing the work I do and ideas I have being put to use and making a difference in some way!
Favorite foods: Homemade chex mix, sweet potato fries, sushi / miso soup / edamame, any dip that goes with chips, waffles, scallops and garlic bread. Weird combo, I know.
Something on my bucket list is: To own a Samoyed.
The last TV show I binge-watched was: The Office
Where you’ll find me on the weekend: At any concert that is close by and affordable or at happy hours with friends. I love to surround myself with fun activities and people I love on my days off, so I am especially excited that my younger brother and older sister and I are all in Denver now so we can get back to our old sibling antics.
Emma Feeney
Senior Account Executive
Hannah Brandt
Account Coordinator
Hannah is a Midwest transplant and recent graduate of the University of Wisconsin-Madison. While pursuing her degree in journalism, she worked in a marketing department for an organization in Madison, where she gained experience in integrated marketing communications, content creation and public relations. As she is pretty fresh into her professional life outside of college, she is excited to get to put her education and previous experiences to work at SchroderHaus!
GET TO KNOW ME
Why I love what I do: I love working in marketing because it allows me to use my passion for communication, collaboration, research and creativity all at once and see the results of that work.
Favorite foods: Salmon, Thai food, garden-fresh veggies, and basically any Ben & Jerry’s non-dairy ice cream flavor.
Something on my bucket list is: To visit Plitvice Lakes National Park in Croatia.
The last show I binge-watched was: Ted Lasso.
Where you’ll find me on the weekend: Outside! Whether that’s taking my dog for a hike or grabbing a drink on a patio somewhere, I love spending time outdoors when I can.
HANNAH BRANDT
Account Coordinator
Jenn Tilliss
Account Director
Jenn comes to SchroderHaus with more than 15 years of experience in communications, including media relations, issues and crisis management, thought leadership, corporate communications, grassroots advocacy and reputation management. A seasoned project manager, Jenn is adept at communicating and marketing complex information through strategic planning, adaptive storytelling and successful media engagement. She is known for creating and executing integrated communications programs designed to grab attention and drive results in an increasingly noisy and competitive media environment. When it comes to working with clients, Jenn’s philosophy is simple – she believes in the power of relationship-building to foster collaborative and meaningful partnerships.
GET TO KNOW ME
Why I love what I do: I love to leverage communications to help brands and organizations achieve their business objectives and build their reputations. Communications is paramount to business success, and it’s a privilege to be a part of helping shape how an organization tells its story and achieves its glory.
Favorite foods: I love to keep it simple – some great bread, good cheese and a delicious bottle of wine makes me very happy!
Something on my bucket list is: Getting over my fear of heights.
The last show I binge-watched was: Yellowstone.
Where you’ll find me on the weekend: From trying out a new restaurant with my husband to cocktails with my girlfriends to grabbing brunch with my parents – a great weekend for me usually revolves around food!
Jenn tilliss
Account Director
Kasmira Woodwick
Account Coordinator
Kasmira is a Midwest native who brings the land of 10,000 lakes to the crew! She is a graduate of Iowa State University where she studied Public Relations. During her college years, she gained brand engagement and content creation experience during her internship as a social media coordinator and served as the public relations director for a fashion, beauty, and lifestyle magazine on campus. As she recently made the jump into the professional world, Kasmira is excited to put her background to the test and learn new things the SchroderHaus way.
GET TO KNOW ME
Why I love what I do: I love making personal connections with people and helping them bring their ideas to life. It’s an honor to be able to work with such awesome clients and see the progression of our work.
Favorite foods: Pho, potatoes (all types), and popcorn.
Something on my bucket list is: Hike all 58 14ers in Colorado.
The last show I binge-watched was: New Girl
Where you’ll find me on the weekend:Taking in what Colorful Colorado has to offer whether that’s hiking with my dog, Maya, or trying new restaurants around Denver!
Kasmira Woodwick
Account Coordinator
Kate Richter
Finance & HR Manager
Kate has been building her bookkeeping empire over the last seven years, primarily serving a handful of PR and Marketing agencies in Denver. Her client base and expertise has grown to cover many industries, but she enjoys the inter-agency business connections, friendships, support network and #girlboss determination that is prevalent in this field. Working with a broad range of clients and markets, Kate continuously develops her expertise and is always looking for opportunities to bring in her knowledge to support her clients, create more efficiencies in their accounting practices and provide peace of mind that anything ‘accounting’ is magically taken care of!
GET TO KNOW ME
Why I love what I do: I love to provide support and advice to those that have made the leap to go out on their own in business. Creating a trusting relationship with a client and knowing that my efforts help support a professional business practice (albeit behind the scenes in my cozy little office), while relieving work-load and stress from a small-business owner, is pretty satisfying for me.
Favorite foods: Ice Cream. It’s a problem. First step is admitting it.
Something on my bucket list is: To volunteer in a Gorilla sanctuary/orphanage. But I may not return.
The last show I binge-watched was: Grey’s Anatomy. I was late to the party on this show so had a lot to catch up on!
Where you’ll find me on the weekend: As much as I love the idea of checking out all the cool patios that Denver has to offer, you are more likely to find me sitting on my porch, with my four-legged buddy and a glass of red. If it was a good day, there was a hike or camping trip preceding the porch and wine… or a good Netflix binge, I’m not gonna lie!
Kate Richter
Finance & HR Manager
Katie Proctor
Influencer Engagement Director
Katie is a registered dietitian and former brand marketing manager focused on supporting the growth of the natural products industry. Her agency, Fortune 500 company, and smaller start-up experience helps her represent the brand perspective from multiple angles. She is particularly passionate about helping brands tie their influencer marketing efforts back to innovation, consumer trends and sales goals. She has managed several successful health and fitness influencer-owned operations and understands the unique challenges and opportunities faced by individual business owners. This helps her create strategic partnerships that deliver on both results and authenticity (for everyone involved), while building lasting relationships in the process.
GET TO KNOW ME
Why I love what I do: I’ve always been a connector of both people and ideas. Helping match brands with true advocates who can help them tell their story is something I look forward to every single day.
Favorite foods: I am constantly experimenting in the kitchen trying new recipes from my favorite food bloggers. My husband jokes whenever he likes a meal that he’ll probably never see it again (and he’s usually right). The one food I usually enjoy at least once a week is pizza!
Something on my bucket list is: Completing the Camino de Santiago on foot.
The last show I binge-watched was: Chernobyl
Where you’ll find me on the weekend: When it’s nice outside, I love reading or relaxing in my hammock or trying a new hiking route. The lack of bugs and humidity here is amazing.
Katie Proctor
Influencer Engagement Director
Lori Varsames
Senior Account Director
Lori is a passionate, collaborative and impactful communications professional with more than 20 years of experience in corporate, retail and agency environments, including innovative marketing and sales communications, strategic internal + external messaging for start-ups to category leaders, corporate and brand reputation management, thoughtful problem-solving, crisis and issues management, social media engagement, corporate communications, advocacy outreach, retail logistics, professional talent and special event management. Lori is a clever, decisive and dedicated project manager known as a trusted team leader and team player. She has a keen eye for the cross-pollination of brand positioning, hitting all cylinders to help drive positive business outcomes. Lori is passionate about customer and client relations, steeping herself into a business to be a valued partner (and that includes taking client crisis calls at 3:00am).
GET TO KNOW ME
Why I love what I do: I love to help a company sell their products and the deep dive it takes in a company’s business to strategically plan how communication campaigns can elevate their brand.
Favorite foods: I’m a superfan of oat milk creamer in my morning coffee + consume tons of hummus and cacao nibs (not together, though that could be an interesting combo).
Something on my bucket list is: Take a technology break for a week (maybe start with a day)
The last show I binge-watched was: Maid.
Where you’ll find me on the weekend: Taking my 115-pound Berner on walks – or should I say he takes me on walks, hiking Boulder’s well-traveled trails, laughing with my girlfriends and hanging out with my sons.
LORI VARSAMES
Account Director
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Robin Zimmerman
Senior Account Manager
For the past decade, Robin helped brands find their voice and drive brand awareness with consumers through media coverage. Combining her passions for storytelling and relationship building, Robin cultivates lasting media relationships that benefit her clients. Robin regularly secures stories in key trades, local and national outlets, including The Associated Press, Rachael Ray Everyday, TODAY, USA Today, The Wall Street Journal, and more.
Her career in public relations began with internships at Ohio’s largest PR agency and USA Swimming while earning her communications degree at The Ohio State University, where she was named the Top Student in the Strategic Communications program. Robin spent two years on the DISH Network communications team where she served as a company spokesperson and championed the brand’s social media presence. Robin then moved back to an agency role, leading media relations strategies for clients across a variety of categories – her media savvy earning coverage totaling millions in impressions and numerous PR industry awards.
GET TO KNOW ME
Why I love what I do: My job requires that I’m always learning – how cool is that? I’m also super competitive, so I love the part of this gig that requires tenacity, persistence and creativity to make sure clients’ voices are heard.
Favorite foods: Ice cream, tortillas, macaroni & cheese (but don’t come around without bread crumbs on top) … in that order
Something on my bucket list is: Living in Europe, specifically Paris.
The last show I binge-watched was: Marvelous Mrs. Maisel AND Schitt’s Creek (I’m an overachiever)
Where you’ll find me on the weekend: I’m such a Denverite. You’ll find me on patios, at breweries, jamming out at Red Rocks, walking around Wash Park or any number of very Denver-like activities.
Robin Zimmerman
Senior Account Manager
Sara Loveday
Account Director
Sara is a strategic communications professional with a diverse skill set and broad scope of experience, within both company and agency environments. She has gained 20 years of experience in public relations, including brand marketing communications, issues management, media relations, reputation management, plus corporate and financial communications. Sara is a dedicated, detailed project manager with the ability to develop and manage multiple facets of a campaign, align across key stakeholders and ensure integration across the marketing mix. Sara has the capability to develop plans for new product launches, campaign materials, as well as launch websites and Corporate Social Responsibility (CSR) Reports. She considers herself a jack of all trades, and is happy to jump into a new initiative of any sort!GET TO KNOW ME
Why I love what I do: I love to dig into a brand narrative to determine the reason to believe, then develop a story and build excitement for others to do the same. Favorite foods: I love eating pasta, and it’s rare that I will turn down any dessert, with ice cream, cobblers and brownies being my favorite! Something on my bucket list is: To experience the Northern Lights The last show I binge-watched was: Shameless Where you’ll find me on the weekend: I have a passion for hiking, and trying new Colorado experiences such as concerts and breweries with my husband, seven-year-old daughter and toddler twin boys. Cheers!Sara Loveday
Account Director
Brette Carpenter
