Learn More About our 2020 tastebuzz events!
TASTEBUZZ: SUMMER WELLNESS ESSENTIALS MEDIA & INFLUENCER MAILERS
We’ve all heard the saying, “When they try, they buy.” Same goes for media and influencers looking for new, innovative products to feature; they’re more likely to cover a product if they’ve been given the opportunity to sample. Additionally, in these unprecedented times, we’ve heard from both media and influencers they’re eager to learn about new products as they produce content for the increased traffic and engagement they’re seeing on their sites and social channels.
SchroderHaus is here to help you create this experience from the comfort of your home office, putting your brand and products in front of media and influencers hungry for new products to share with their audience..
In May 2020, the SchroderHaus team is providing up to ten brands the opportunity to get their products in front of wellness influencers and digitally-focused national consumer media who regularly cover the latest food and wellness trends and products.. We’ll do the outreach to secure interest in the mailers from our influencer and media contacts; package all items up beautifully; and make sure each package is delivered to the home address of each contact. Our intent is for this to be an easy and safe way for you to share your new product news!
What SchroderHaus Productions will provide:
Delivery of specific criteria we will be using for both our influencer and media recipients (reach, content focus, engagement rates, etc.)
Inclusion of each brand and it’s products (limited 2 product samples per brand) in proactive outreach to national consumer media and wellness influencers, with the goal of shipping mailers to 25 media and 25 influencers
SchroderHaus always secures a YES before including an outlet/contact on our final ship list
We typically see 60-65% of influencers post about brand mailers they receive, including brand tags
Packaging all products, swag and press materials in an attractive setup to wow our recipients, including an insert with each brands preferred social channels and handles
Execution of shipments to all secured contacts the week of May 18th
Fast delivery of full contact information for final mailer recipients so you can quickly follow up to secure coverage; please note we will do one additional round of outreach alerting recipients when their package will arrive and reiterating our encouragement for them to post about each brand
What we’ll need from participating brands:
Product/s description (limited to three sentences) for each of the items you’d like to include in the mailer (these will be included in our insert and in our outreach to potential recipients)
Shipment of enough product/s, a small swag item and 1-2 press materials for 50 mailers directly to SchroderHaus
Late April-May 15 – SchroderHaus conducts outreach to influencers and media to lock in list of 50 recipients
No later than May 13
Participating brands have product, swag and press kit materials delivered to the SchroderHaus team in Denver
SchroderHaus shares final list of all recipients to participating brands
Week of May 18 – SchroderHaus team compiles and packages all product, swag and press kit materials
Week of May 25 – SchroderHaus provides contact information for final mailer contact to all participating brands
It really works:
Following are links to stories secured after the SchroderHaus team dropped similar packages to media in NYC on behalf of our clients.
@wholeheartedkitchen – Feed post touting a Fairtrade for the Holidays mailer
@sofie.jaffe – Feed post of a Friendsgiving mailer for Hope Foods
Men’s Health – Wild Zora inclusion in this roundup of protein-packed snacks
POPSUGAR – Hope Foods inclusion in a healthy snacks for the beach story
Mind Body Green – Best healthy chocolate bars feature included Lily’s Sweets
Cost and how to secure your spot:
Cost – $750/participating brand
Securing a spot – Spots will be secured on a first come, first serve basis, and with category exclusivity. To secure a spot, participating brands must sign our mailer contract and provide payment no later than Friday, May 8
We can’t wait to partner with you this spring. To lock in your spot, please contact Brette at firstname.lastname@example.org or call 763.439.1160.