SchroderHaus

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Navitas Organics Media Engagement

April 17, 2023

Challenge

A survey conducted by Food Insights in 2021 found that one in four consumer respondents selected regenerative agriculture as a very important factor in their food and beverage purchases (Food Insight 2022). As a company that has been dedicated to regenerative organic agriculture and plant-based nutrition for 18 years, Navitas Organics is a brand that consumers can feel good about putting in their shopping carts. In the Winter of 2022, Navitas tasked SchroderHaus with spreading awareness for the launch of its Superfoods with Purpose™ vision and the company’s support of A Growing Culture through trade and consumer media engagement.

Solution

To highlight Navitas’ long-time commitment to providing what’s best for consumers, the planet, farmers, and its employees, as well as remind the trade community that Navitas is a natural products, regenerative agriculture and superfoods leader, the SchroderHaus team crafted a marketing communications program that combined targeted trade opportunities and opportunistic consumer media engagement. This strategy leveraged both the brand’s Superfoods with Purpose ™ vision and key seasonal moments such as Expo West and Earth Month to garner media coverage.

Results

By implementing this trade and consumer media strategy, team SchroderHaus generated the following results:

  • Surpassed trade media coverage goals with five secured natural products, retail and food trade stories in outlets like New Hope Network and Whole Foods Magazine
  • Secured three consumer media placements in Eat This, Not That, Forbes and Medium for April Earth Month, with a total potential reach of 156 million
  • Developed and distributed a PRNewswire release that crushed the set reach goals, with a total release pickup of 339 outlets and total potential audience of 217 million

Rowdy Mermaid New Product Launch Media Relations

February 20, 2023

Challenge

At the end of 2021, the functional beverage market was set to hit $46 billion in just two years, according to a study conducted by glanbia nutritionals. Rowdy Mermaid expanded its portfolio beyond Kombucha to include new Adaptonic (sparkling adaptogen tonic water) to help drive category growth and strengthen its position as a functional beverage leader. With this added innovation, Rowdy Mermaid wanted to convey the brand as much more than a beverage company, but a promise of a better future – for ourselves and the planet. The SchroderHaus team was challenged to excite retail partners and consumers with the latest splash from Rowdy Mermaid by garnering trade, local and consumer media coverage.

Solution

SchroderHaus developed a strategic new product launch campaign including the development and distribution of a press release; securing a trade exclusive; conducting targeted outreach to additional tier one trades, local and consumer media contacts with the press release and interview opportunities with the Rowdy Mermaid team; engaging the Colorado community with news from the local brand; and simple, yet effective mailer kits that would inspire coverage from consumer media experiencing the new product directly.

Results

By implementing this comprehensive media strategy, SchroderHaus surpassed all set key performance indicators for the campaign, including:

  • Secured trade exclusive with top tier trade outlet, BevNET, including an interview with Founder and CEO, Jamba Dunn
  • Secured eight additional trade placements in key, relevant industry trades including FoodNavigator-USA, Beverage Digest and Brewbound
  • Secured and coordinated two top-tier local stories from Denver Post and Boulder Weekly
  • Distributed 21 Adaptonic kits to interested consumer and trade media, surpassing our goal of 15
  • Secured four national consumer mentions from outlets like Forbes, Parade, Clean Plates and LA Weekly

Clipper Tea Organic + Paid Social

February 16, 2023

Challenge

In the Spring of 2022, leading U.K. tea company, Clipper Tea, relaunched in the U.S. with a packaging redesign and the introduction of three new tea flavors. Although well-established in the U.K. and other European markets, few American consumers were familiar with the brand. SchroderHaus was tasked with building brand awareness, boosting social engagement and increasing Amazon traffic to ultimately drive sales in the U.S. market.

Solution

To increase engagement and awareness for Clipper Tea’s U.S. Instagram profile, as well as adapt to Instagram’s new algorithm that prioritized REELs, the SchroderHaus team developed a strategic social media program that incorporated both Instagram REELs and collaborative giveaways into Clipper Tea’s content mix of organic and paid content. The curated content leveraged the brand’s cheeky sense of fun, on-trend flavors and seasonal moments to attract and excite consumers to try a better cuppa from Clipper Tea.

Results

By implementing this new comprehensive social strategy, SchroderHaus surpassed all set key performance indicators for 2022, including:

  • Increased Clipper Tea’s following by 50% between June and December
  • Instagram average engagement rate: 49%
  • Instagram average organic reach per post: 1,517
  • Collaborative Instagram giveaways in Q4 resulted in almost 500 new followers, which equates to approximately 40% of followers gained during that quarter
  • Clipper Tea’s top Instagram REELS achieved average engagement rates of more than 100%, including views, and over 20,000 plays
  • Amazon traffic ads featuring new REELS averaged $0.19 CPC, tracking far below average industry standard of $0.94 CPC
  • CPM (cost per 1,000 reached) of $2.10 on awareness ads featuring new REELS, a compelling achievement knowing industry benchmark of $4.80

Artisan Tropic Influencer Engagement

March 12, 2021

Challenge:

Support the availability of new flavors and roll-out of Artisan Tropic plantain and cassava strips in Whole Foods Market nationwide.  

Solution:

Concepted and distributed a fun, high value “foodie” mailer to 25 influencers located in Whole Foods regions nationwide. Overall, the influencers were encouraged to post because of the special touches provided by the Artisan Tropic team, such as a handwritten note and goodies to help them cook with and take their snacks on the go. We even received several email responses noting how the brand went above and beyond.

Results:

  • 18 of 25 influencers shared on Instagram Stories plus one bonus IG live video, distributed via influencer’s email and blog
  • Total potential reach of all influencers who posted >1MM
  • All Whole Foods Market regions were represented in brand mentions except Florida and NorCal
  • Influencers included key brand benefits, such as paleo and gluten free, family-owned business, commitment to sustainability/farmers and how  dang GOOD they are. 

Lily’s NYC Consumer Media Event

March 12, 2021

Challenge:

In 2019, SchroderHaus helped establish Lily’s Sweets as a leader in the no sugar added movement, generating more than 200 stories in trades, business and consumer media with a potential digital reach of more than 250MM. To continue momentum into the new year with existing and new media contacts, SchroderHaus needed to engage and excite national consumer media in a new way.

Solution:

The core Lily’s audience includes female, young professionals who love to be the first to recommend new products to their girlfriends. She is often the host of get-togethers, knows about the newest restaurants and works to balance work and fun, health and indulgence. Timed right before Lily’s new 2020 confections hit shelves, SchroderHaus produced a Galentine’s Day event in NYC at a pop-up gallery space featuring an up-and-coming artist, @violetclair on IG, whose pieces poke fun at today’s dating scene. Media were encouraged to bring their bestie to enjoy the art, and sample sweets and wine pairings curated by a NYC-based influencer. All guests left with samples of the new Lily’s products, a print from the artist, recipe ideas and other cooking essentials.

Results:

  • 25 media and their besties attended the event
  • 17 media and guests posted about the event live or immediately following
  • 65 additional media who could not attend received a special Galentine’s Day mailer or media drop 
  • SchroderHaus earned coverage in more than 40 outlets in Q1 2020 for Lily’s, with a potential digital reach of more than 280MM. Coverage included mentions in outlets like USWeekly, Women’s Health, and US News & World Report,  who had staff attend the event

Good Karma Foods Blogger Ambassador Program

December 19, 2017

Challenge

As consumer demand for new products in the plant-based, dairy-free space continues to grow, competition is growing stiff and it has become increasingly challenging for brands to differentiate themselves. Good Karma Foods, the leading producer of plant-based milks and yogurts made from flax was looking for a scalable, cost-effective solution to build brand awareness, product buzz, and demand by leveraging digital influencer networks.

Solution

SchroderHaus partnered with brand-aligned bloggers representing Good Karma’s top three target markets to create engaging, high-quality product-focused content through a series of recipes, reviews, and giveaways online. SchroderHaus armed the blogger ambassadors with materials and messaging and built win-win partnerships to inspire these influencers to become authentic brand advocates sharing the Good Karma Foods story and products with their larger audiences.

Results

  • To date, SchroderHaus built brand and product awareness among an audience of ~600K target consumers with relevant, seasonally-focused content
  • Secured quick, easy, and delicious new recipe content featuring Good Karma products as a key ingredient
  • Increased monthly website traffic by up to 10% a month; and page views increased 30% thus far during program
  • Woobox giveaway test generated 7,000 contest page visits
  • In one month, generated more than 2,000 new email subscribers
  • Blogger coverage helped drive record 600% increase in average weekly coupon downloads to help translate into direct product sales

ProYo Regional Brand Activation

May 25, 2017

Challenge

In early 2016, ProYo, the maker of High Protein Frozen Yogurts, secured distribution in the Northeast through Shaws and Star Market stores. With a need to immediately drive sales at these stores, SchroderHaus partnered with the ProYo team to execute an integrated marketing campaign that included a series of consumer and media events in the month of April, Earth Month.

Solution

As part of its local market activation and promotional support for its new distribution, ProYo partnered with Star Market for its annual Earth Month in-store activation, which also included sampling at the annual Charles River Watershed Association (CRWA) Clean Up. SchroderHaus extended this partnership to create an on-brand activation for consumers, media and bloggers. For one day in April, ProYo partnered with Flywheel, a locally-based spin studio, to take over their space and hold classes benefitting CRWA. Each participant in a class that day triggered a donation to CRWA. Following each class, ProYo held a smoothie happy hour, exemplifying the versatility of ProYo products and the post-workout fuel benefits of the 20g of protein found in each serving of ProYo. The event was on-brand, relevant for the market and supported a cause near and dear to Bostonians hearts.

Results

Each Flywheel class on the day of the event was sold out, generating a maximum donation for CRWA. In this competitive media market, SchroderHaus secured nearly 15 local media and blogger attendees for the event, and following the event, an additional 15 bloggers covered ProYo on their social media channels and/or blog. Additionally, ProYo was mentioned on Boston Herald radio, in Boston Commons Magazine and Boston Parents Paper. Most importantly, ProYo heard anecdotal feedback from stores that shoppers were asking for ProYo based on recommendations from local bloggers.

Our Thinking

“We believe in combining the right tools and teams across all marketing functions to create results for clients without them needing to make large investments in multiple agencies or internal staff. You get what you need rather than paying for what you don’t.”

Contact


720-352-3961
info@schroderhaus.com

Contact

720-352-3961
info@schroderhaus.com

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Anna Ritz

Kick Butt Communications Intern

Anna is a senior at the University of Colorado Boulder, studying Strategic Communications with an emphasis in Public Relations and minoring in Spanish. She is currently the president of the PRSSA chapter at CU. She’s a firm believer in adaptability and thinks that teamwork makes the dream work. She is so excited to be a member of the Haus!


Get to Know Me

Why I love what I do: PR is a great mix of high-level thinking and creativity, which is right up my alley. It’s not every day you get to use both sides of your brain at the same time, while also meeting new people! It’s also a very detail-oriented industry, so there’s no shortage of new ideas and creative solutions.
Favorite foods: Oh gosh, everything! I’m an adventurous eater. Top few right now are sushi, hummus, peanut butter and bananas, and tortilla española (a Spanish egg pie). And black coffee! Can’t function without strong coffee.
Surprising fact about me: Back when I was in high school, I pole vaulted for my track team. Nothing says “thrilling” like flinging yourself eight feet in the air with a fiberglass pole!
Where you’ll find me on the weekend: Weekend mornings are best spent at Red Rocks to get a good workout in, then it’s usually off to the farmer’s market or local coffee shops and breweries. We live in the perfect place- beautiful views and great brews!

Elaine Dion

Senior Account Manager

Elaine is a strategic communication expert with 15 years of experience in the food and beverage industry.  From product launches and brand building, to content creation, media relations and event marketing, her strategic thinking, deep relationships, project management skills and attention to detail ensure flawless execution and results.  Elaine draws upon a decade of big agency experience, including an in-depth understanding of both emerging and legacy brands, commodity boards and nonprofit organizations.  Energetic, self-starting, efficient and approachable, Elaine quickly becomes a relied-upon extension of her clients’ internal teams.


Get to Know Me

Why I love what I do: Personally, I am super passionate about food and an evangelist for delicious, good-for-you discoveries. I love getting to tell the story of authentic, mission-driven brands on a large scale, while also envisioning myself as a target consumer.
Favorite foods: All the seafood! Also crave comfort food with bold spice and flavor, like Indian.
Surprising fact about me: I live in New Jersey, and it’s actually idyllic! After residing in big cities like San Francisco and New York for 15 years, I’m pleasantly surprised to be enjoying the ease and beauty of the ‘burbs.
Where you’ll find me on the weekend: At home cooking while sipping coffee in the morning and wine in the evening. In between, outside on a run or at a yoga class, followed by a park or playground with my two little girls and husband.

Danielle (Dani) Kraycik

Account Coordinator

Danielle is a recent graduate from the University of Colorado Boulder. She majored in Strategic Communication/PR and minored in Business Entrepreneurship. As someone who loves to stay busy and involved, she was on the executive board for both PRSSA and SPJ at her school, and currently works as a server/ bartender at night. With plenty of social media experience, Danielle is excited to learn about the other skills and tasks that come with working at an agency.


Get to Know Me

Why I love what I do: I love that I get the opportunity to work with multiple different brands and clients. This is my first agency internship, so I know I’ll gain a lot of experience and knowledge.
Favorite foods: Pasta, pizza, and cupcakes
Surprising fact about me: My last name means “small loaf of bread” in Czech.
Where you’ll find me on the weekend: On the weekends, you can usually find me watching Netflix or eating my way through all the amazing restaurants in Boulder. If I can get out of bed early enough, I love to go skiing up at Keystone and Breckenridge.

Katie Proctor

Influencer Engagement Director

Katie is a registered dietitian and former brand marketing manager focused on supporting the growth of the natural products industry. Her agency, Fortune 500 company, and smaller start-up experience helps her represent the brand perspective from multiple angles. She is particularly passionate about helping brands tie their influencer marketing efforts back to innovation, consumer trends and sales goals. She has managed several successful health and fitness influencer-owned operations and understands the unique challenges and opportunities faced by individual business owners. This helps her create strategic partnerships that deliver on both results and authenticity (for everyone involved), while building lasting relationships in the process.


Get to Know Me

Why I love what I do: I’ve always been a connector of both people and ideas. Helping match brands with true advocates who can help them tell their story is something I look forward to every single day.
Favorite foods: I am constantly experimenting in the kitchen trying new recipes from my favorite food bloggers. My husband jokes whenever he likes a meal that he’ll probably never see it again (and he’s usually right). The one food I usually enjoy at least once a week is pizza!
Surprising fact about me: Until high school, I had never been on an airplane or seen the ocean. We took road trips from Kansas to Colorado nearly every year, and I always knew I’d end up making this great state my home.
Where you’ll find me on the weekend: When it’s nice outside, I love reading or relaxing in my hammock or trying a new hiking route. The lack of bugs and humidity here is amazing.  

Elle Queen

Influencer Marketing Strategist

Elle is a former social media and digital marketing manager who has worked in the food industry for over six years. She has held positions at large and small companies where she led the influencer marketing efforts for brands such as Cascadian Farm and Udi’s Gluten Free. With a deep understanding of the brand side of the influencer equation, she’s passionate about creating mutually beneficial partnerships with brands and influencers that drives value for both parties. With her experience in digital marketing, she also stays in the know about best practices in the ever-evolving digital space, so she can recommend the right platforms and communication tools to amplify any message.

Get to Know Me

Why I love what I do: I love helping brands tell their story in an authentic way. It’s rewarding to do the behind-the-scenes work to support brands and influencers and help them create partnerships that help both parties shine.
Favorite foods: A big ol’ salad with all the seasonal veggies (even better if grown in my garden!)
Surprising fact about me:  I played college basketball at the University of Dayton
Where you’ll find me on the weekend: At our neighborhood pool, local hiking trail or hanging at a great brewery (ideally, all three in one day).

Emma Feeney

Communications Intern

Emma is a senior at the University of Colorado at Boulder, majoring in Strategic Communications in Public Relations and minoring in Business and Communications. She has been newly added to the board of PRSSA and Love Your Melon through CU and couldn’t be more excited about both opportunities. With her enthusiastic attitude and curious personality, Emma is very excited to gain some new and very beneficial experience at the Haus.


Get to Know Me

Why I love what I do: I love that I get to work with such an inclusive and fun team in an environment that makes me excited to come to work! Being able to collaborate with several different brands is so exciting after working for the same brand for three years. I love seeing the work I do and ideas I have being put to use and making a difference in some way!
Favorite foods: Homemade chex mix, sweet potato fries, sushi / miso soup / edamame, any dip that goes with chips, waffles, scallops and garlic bread. Weird combo, I know.
Surprising fact about me:  I play the guitar / sing and have a small EP that I recorded in the incredible Nashville, TN.
Where you’ll find me on the weekend: At any concert that is close by and affordable or at happy hours with friends. I love to surround myself with fun activities and people I love on my days off, so I am especially excited that my younger brother and older sister and I are all in Denver now so we can get back to our old sibling antics.

Ali Brody

Client Project Manager

Ali recently managed a natural foods company from pre-launch to their goal of acquisition. She also founded her own health coaching business; managed a regional team for a demo company; as well as managed the region for a natural products collective including brands such as Siete Family Foods, Thunderbird Real Food Bars, and Eating Evolved. She ties together her years of experience with creativity, attention to detail, vision, and optimism, to deliver clients’ unique and important story to customers and consumers. She is proactive and organized in her management style, and believes in having a good time while accomplishing goals.

Get to Know Me

Why I love what I do: I am passionate about spreading health and happiness. An extrovert who loves to help mission-driven companies connect with people to create a tribe of loyal fans.
Favorite foods: Pretty much all fruits and veggies. Watermelon! Peaches! Spinach! Peas!
Surprising fact about me:  I can blow glass and tap dance – one at a time.
Where you’ll find me on the weekend: In the woods, at concerts, with friends, and thinking about what I want to eat next.

Sara Loveday

Account Director

Sara is a strategic communications professional with a diverse skill set and broad scope of experience, within both company and agency environments. She has gained 20 years of experience in public relations, including brand marketing communications, issues management, media relations, reputation management, plus corporate and financial communications. Sara is a dedicated, detailed project manager with the ability to develop and manage multiple facets of a campaign, align across key stakeholders and ensure integration across the marketing mix. Sara has the capability to develop plans for new product launches, campaign materials, as well as launch websites and Corporate Social Responsibility (CSR) Reports. She considers herself a jack of all trades, and is happy to jump into a new initiative of any sort!

Get to Know Me

Why I love what I do: I love to dig into a brand narrative to determine the reason to believe, then develop a story and build excitement for others to do the same.
Favorite foods: I love eating pasta, and it’s rare that I will turn down any dessert, with ice cream, cobblers and brownies being my favorite!
Surprising fact about me: I played sports my whole life, and my drive in sports definitely carried over to all aspects of my life – I used to be super competitive – to the point it was seriously annoying. My lead sport was softball (pitcher), and in college I earned Academic All-American creds which I am still proud of today.
Where you’ll find me on the weekend: I have a passion for hiking, and trying new Colorado experiences such as concerts and breweries with my husband, six-year-old daughter and toddler twin boys. Cheers!

Brian Guiducci

Communications Intern

Brian has recently relocated to his home state of Colorado after having most recently worked for three years as the Assistant Fashion Editor for Teen Vogue, Allure, Vogue.com and Condé Nast’s new LGBTQ brand Them.us. He has also previously worked with Zanna Roberts Rassi, the Senior Fashion Editor of Marie Claire, E! News and TODAY fashion correspondent, and co-founder of Milk. With his extensive editorial background, Brian is eager to immerse himself in the other side of the industry and expand his knowledge from the experts at SchroderHaus in PR, Marketing, and Communications.


Get to Know Me

Why I love what I do: After working on the editorial side for the past three years, I am excited to be working on the PR, Communications and Marketing side of the industry. One of my favorite parts is the fast paced environment and the fact that no day is ever the same.
Favorite foods: Coffee is my lifeblood. You will almost always find me with a Starbucks in hand wherever I go. Whether it’s raining, snowing or sunshine, it will always be iced.
Surprising fact about me: Somehow in my genealogy I am related to John Hancock, who signed the Declaration of Independence with the largest signature.
Where you’ll find me on the weekend: Being a millennial, it will come as no surprise that Netflix is one of my favorite pastimes. However, unlike the usual stereotypes associated with my generation, I am also an avid reader, which frequently takes up a huge chunk of my time on the weekends. In the evenings, I enjoy exploring all of the amazing restaurants and nightlife that Denver has to offer.

Mandy Melby

Prose Aficionado

With nearly 20 years experience in marketing and public relations, Mandy has a deep folio of communication capabilities with a laser focus on results. When sharing newsworthy information with the media, Mandy takes a “why-first” approach to encourage coverage that goes beyond the “what” and drive a deeper understanding of the benefits and impact of a product.

Mandy has held leadership positions on both the agency and corporate side of communications and has received the profession’s highest honors for developing innovative campaigns that achieve business results. Her work has won numerous national and local awards from PRWeek, PRSA and The Holmes Group.


Get to Know Me

Why I love what I do: I love to write – it’s my passion. Ghostwriting and OpEds get me especially hot and bothered.
Favorite foods: Depends on my mood…but I could eat shellfish at every meal for the rest of my life.
Surprising fact about me:  I’m a Supertaster (that’s a thing). With 30,000 more tastebuds than most people, I can identify the tiniest flavor details, good or bad. It also means I can usually recreate a dish in my own kitchen after only having had it once.
Where you’ll find me on the weekend: More weekends than not, you’ll find me on the sidelines of a soccer field – both my girls play.  When it’s my choice, I’m skiing, camping or running on one of the many trails I love near my house.

Callie Stephens

Media Medium

Callie has a comprehensive marketing background across PR, brand strategy, social media, blog writing, advertising and eblast campaigns. This background helps her understand how each piece must fit into the entire puzzle in order to reach each company’s specific goals. She has worked with brands ranging across a variety of categories, including B2B, natural food, events, apparel, retail, wellness and travel. With experience working in-house for brands, at an agency and as a freelancer, Callie truly has a wide-angle view on marketing.


Get to Know Me

Why I love what I do: Helping different kinds of brands define and tell their story is a new adventure every day!
Favorite foods: Does someone give an answer other than pizza?
Surprising fact about me:  My dog has her own hashtag: #thepenners
Where you’ll find me on the weekend: Exploring all the restaurants and beers that Denver has to offer or finding a new campsite in the mountains.

Brette Carpenter

Operations Manager & Event Producer

Brette has a varied background in sales, marketing and customer service that gives her a wide range of experience and a passion for helping people and companies grow. Bringing combined startup chops from CPG, food service, and health care together, she understands the pressure that growing brands are under to succeed. She thrives on putting the puzzle pieces together to help make sure our clients reach their goals and our team is working seamlessly.


Get to Know Me

Why I love what I do: This role combines my love of helping people with my need to organize in the best way. I have a thing for puzzles, and love figuring out how to make things work for different people and brands in the best way possible.
Favorite foods: Guacamole, hummus, popcorn, fish tacos, to name a few. Not necessarily together.
Surprising fact about me:  I grew up near Chicago, with a family full of lifelong Cubs fans. When the Cubs made it to the World Series in 2016, my dad and I drove to Chicago from Colorado for the weekend to be there with friends and family. The trip totaled 32 hours in the car in just over 3 1/2 days. Worth it.
Where you’ll find me on the weekend: Usually doing the Colorado thing: snowboarding as often as possible during the winter; hiking and camping during the summer; or staying in the city for a show or a patio beer.

Robin Zimmerman

Senior Account Manager

For the past decade, Robin helped brands find their voice and drive brand awareness with consumers through media coverage. Combining her passions for storytelling and relationship building, Robin cultivates lasting media relationships that benefit her clients. Robin regularly secures stories in key trades, local and national outlets, including The Associated Press, Rachael Ray Everyday, TODAY, USA Today, The Wall Street Journal, and more.

Her career in public relations began with internships at Ohio’s largest PR agency and USA Swimming while earning her communications degree at The Ohio State University, where she was named the Top Student in the Strategic Communications program. Robin spent two years on the DISH Network communications team where she served as a company spokesperson and championed the brand’s social media presence. Robin then moved back to an agency role, leading media relations strategies for clients across a variety of categories – her media savvy earning coverage totaling millions in impressions and numerous PR industry awards.


Get to Know Me

Why I love what I do: My job requires that I’m always learning – how cool is that? I’m also super competitive, so I love the part of this gig that requires tenacity, persistence and creativity to make sure clients’ voices are heard.
Favorite foods: Ice cream, tortillas, macaroni & cheese (but don’t come around without bread crumbs on top) … in that order
Surprising fact about me:  I can relate almost any real-life situation to an episode of F*R*I*E*N*D*S
Where you’ll find me on the weekend: I’m such a Denverite. You’ll find me on patios, at breweries, jamming out at Red Rocks, walking around Wash Park or any number of very Denver-like activities.

Abby Oppenheim

Senior Publicist

Abby Oppenheim is not only an experienced publicist, but is also an Emmy-award winning Associate Producer. Abby started her career in New York City as an NBC Page and then worked at Telepictures Productions before moving to Los Angeles where she was the publicist for the entertainment news show, EXTRA. She dabbled in some freelance PR before filling in for the publicist on maternity leave at The Ellen DeGeneres Show. Once the original publicist returned, Abby was invited to join the producing team at Ellen, where she not only worked on celebrity segments, but on human interest stories as well. Knowing her heart was still in PR, Abby eventually left Ellen to accept the position as Broadcast Manager for LA Tourism and Convention Board before moving to Denver in August 2016. SInce moving to Denver, Abby has expanded her expertise into the natural products industry, supporting clients like Boulder Food Group, Natural Prairie Dairy, Good Food Made Simple, and juice co LG. Abby feels lucky to have been a producer, since being one has made her an even better publicist. After experiencing the pitching world from both sides, Abby knows what makes a good story, how to tell it and who to tell it to.


Get to Know Me

Why I love what I do: PR is all about storytelling and that’s what I love. I enjoy writing and I know the right questions to ask clients in order to formulate the perfect pitch. Getting to know my client on a deeper level is one of my favorite parts of being a publicist.
Favorite foods: That’s a tough one! If I had to choose, I’d say sushi, a bagel with lox, cream cheese, capers and tomato, and bread pudding are in my top 3.
Surprising fact about me:  I’m a huge Mumford and Sons fan and even have one of their song lyrics tattooed on my arm. Yes, I’m a grown woman, but my parents were NOT happy about that.
Where you’ll find me on the weekend: I love skiing, hiking, grabbing a beer at an outside brewery or hitting up a new brunch place. Anything with friends and being outside, count me in!

ELEXIS SCHRODER

ELEXIS SCHRODER

Founder, Head of the Haus

Elexis has built a reputation as a strategic marketing and communications leader with more than 14 years experience in agency settings and within a growing CPG company. She specializes in developing and implementing integrated, brand-building marketing communications programs that help drive trial, sales and loyalty. Additionally, she has experience managing a brand, from working with innovation and manufacturing teams to create new products, to managing a marketing team to implement retail promotions, trade programs, consumer event strategies, and consumer insights programs. She is known for building camaraderie and buy-in from teams across functions and organizations to get things done, all while making people laugh along the way.

Elexis founded SchroderHaus Marketing & Communications based on the belief that there is a better way to serve innovative business leaders who have a proven concept and who have a need to activate integrated marketing programs to reach business and brand goals. By combing the right tools and teams across all marketing functions, Elexis and her partners can create results for clients without them needing to make large investment in multiple agencies or internal staff. You get what you need rather than paying for what you don’t. And, by having all your needs managed by SchroderHaus, you can have one point of contact to activate your marketing programs so that you can stay focused on what you’re good at – building your company!


Get to Know Me

Why I love what I do: I started SchroderHaus based on the realization that growing natural products and healthy lifestyle brands needed smart, creative and strategic support, but weren’t interested or able to invest in large agency retainers. I love what I do because SchroderHaus allows me the opportunity to provide customized value to our clients, as well as exciting opportunities to our team.
Favorite foods: While it’s a beverage and not a food, you can find me taking down at least THREE cans of LaCroix a day; it’s an addiction I’m proud to tout!
Surprising fact about me: In addition to studying journalism in college, I also studied music and starred in a baroque opera my junior year. Harpsichords are hot, you guys.
Where you’ll find me on the weekend: Hiking or running up a mountain with my husband and toddler son; at the Denver Flea (I swear they’re every weekend now); or at a new brewery or concert. Our family is all about living life the the fullest!

Geoff Renstrom

Senior Account Manager

Geoff brings a commitment and enthusiasm to helping brands tell their story in a thoughtful, meaningful and engaging manner. With skills in media relations, crisis support, issues management, media training and digital storytelling, Geoff has supported clients ranging from natural and organic foods, B2B, craft beer and major consumer lifestyle brands over the past eight years. Geoff approaches his work with a simple goal in mind: helping brands make harmonious connections through passionate storytelling and strong brand management.


Get to Know Me

Why I love what I do: Finding the story and helping to tell it is such a fun adventure – part detective, part journalist – I love that PR allows me to learn about a variety of new things and grow more as a human every day.
Favorite foods: Oh boy…my desert island meal would be pizza, a lobster roll, waffles, apple pie and a nice craft IPA.
Surprising fact about me:  Huge Denver sports fan, and I may even have a Von Miller tattoo to prove it.

Where you’ll find me on the weekend: Playing in the mountains with my wife and son, hitting a brewery and watching football on my couch.

Kristin Hersh

KRISTIN HERSH

Field Marketing Manager

Kristin is an experiential marketing professional with over nine years of experience in the field. She has provided spectacular results as the field marketing manager for several brands, a few of which include Naked Juice, barkTHINS Snacking Chocolates, and Brew Dr. Kombucha. She is also well-adept at team management and event execution as well as conceptualizing new ways to reach consumers and create memorable brand interactions. She also takes great pride in her problem-solving abilities and her knack for thriving under pressure. When she isn’t working, you will likely find Kristin checking out the newest fitness classes, hiking and enjoying living in Colorado, or volunteering with one of the non-profit organizations that are close to her heart. As a passionate advocate for justice, Kristin cares deeply about human rights and giving a voice to those who otherwise may not be heard. Kristin especially loves any opportunity to use her professional skills to advance the programs of the nonprofits that she volunteers with. Whether it is for work or play, Kristin’s enthusiasm for life carries over into everything she does and the difference her energy makes is palpable.


Get to Know Me

Why I love what I do: I love experiential marketing because it gives me the opportunity to be a “trend-setter.” I get to introduce the public to brands – either new brands or brands that are new to them – and hopefully make it their new “go-to” choice. I also love being able to work with a team who shares a passion for what we do.
Favorite foods: Yikes… I am glad the question is plural. I am a sushi fanatic but I also frequent Chipotle way more than I will ever admit.
Surprising fact about me: I played five different sports in high school while also competing in club gymnastics (cheerleading, gymnastics, track and field, diving and lacrosse).
Where you’ll find me on the weekend: Looking for a new trail to hike, dropping in to one of the many new fitness classes here in Denver, volunteering with The Colorado Immigrant Rights Coalition or catching up on sleep!

NICOLE GLADDEN

Account Director

Nicole is a results-oriented strategic communications and marketing professional with a decade of experience and award-winning work for a wide array of national and global consumer, health and wellness, CPG, pharmaceutical, government, and non-profit clients. She has worked in numerous large markets across the country, including New York, Washington, DC, Denver, and Atlanta, at some of the leading media, agency, and corporate companies, including CNN, NPR, Edelman, Porter Novelli, Pure Barre, and WhiteWave Foods, among others. Nicole has supported these clients with everything from marketing and communications strategy to key stakeholder and media relations, project management, and event planning and coordination. She specializes in consumer product marketing, digital and social media, and integrated product campaigns.


Get to Know Me

Why I love what I do: It combines everything I love most—strategy, creativity, organization, and working with the most fun clients and colleagues around!
Favorite foods: Anything involving DARK CHOCOLATE hands down!!!
Surprising fact about me: I come from a family of artists. My grandfather painted the largest painting on canvas in the world, which is hanging in the New Orleans Sports Arena. He included my portrait as an ice skater!
Where you’ll find me on the weekend: Spending time with family and chasing my one-year-old baby boy around…he’s now walking and keeps me on my toes!

Franny Campbell

Communications Intern

Franny is a creative catalyst, eager to make her mark on the Public Relations world. Currently a senior at the University of Colorado, Franny is majoring in Public Relations, minoring in Technology, Arts and Media, and involved in a myriad of extracurricular activities. She joins SchroderHaus as the resident kick-butt communications intern, and looks forward to gaining a real-world understanding of how agencies get work done. She is excited to work alongside industry pros like Elexis and the SchroderHaus team to further develop her strategic, writing and creative skills.


Get to Know Me

Why I love what I do: I love what I do because I learn something new every single day.
Favorite foods: Tacos, tacos, tacos!
Surprising fact about me: I have a strange obsession with classic rock music for being a 21-year-old college student. My all-time favorites are The Who, Pink Floyd, Neil Young, and Led Zeppelin.
Where you’ll find me on the weekend: I’d like to tell you that I do interesting/fun/adventurous things on the weekends, but you can normally find me in a Starbucks drinking lofty amounts of green tea while catching up on homework.

KRISTA TORVIK

Account Director

With more than 16 years of public relations/communications experience, Krista knows how the media works and how to best work with them. She is a creative and strategic thinker with a strong background in media relations and brand/buzz building. She specializes in traditional media relations and has secured media placements in top media outlets such as: New York Times, Chicago Tribune, O Magazine, and 9News Denver. Krista has been an integral part of marketing/communications groups and has helped build new brands from the ground up. She has a “work hard, play hard” motto.

Krista has a deep passion for healthy living, is a natural foods enthusiast, and she embraces a green and healthy lifestyle. Krista has more than 11 years of experience working specifically in the natural products industry (where her heart lies) with companies like: Horizon Organic, Wild Oats Markets, WhiteWave Foods, Soul Sprout Foods and Lucky’s Markets.


Get to Know Me

Why I love what I do: In the PR world, every day is new, unexpected and exciting. I love waking up knowing I have goals to accomplish, tasks to check off my list and some new challenges, fires, wins to tackle!
Favorite foods: All things that fuel my body and then wine, cheese, eggs benedict, coffee and sushi.
Surprising fact about me: I qualified for and ran the Boston Marathon in 2005. I’m also obsessed with eyebrows.
Where you’ll find me on the weekend: In the winter, I’ll be skiing with friends or my little boys. Other times of the year, I’ll be running, hiking or in the Spring, I’ll be spending most of my weekend at kid’s soccer and baseball games.

KATE RICHTER

Finance & HR Manager

Kate has been building her bookkeeping empire over the last five years, primarily serving a handful of PR and Marketing agencies in Denver. Her client base and expertise has grown to cover many industries, but she enjoys the inter-agency business connections, friendships, support network and #girlboss determination that is prevalent in this field. Working with a broad range of clients and markets, Kate continuously develops her expertise and is always looking for opportunities to bring in her knowledge to support her clients, create more efficiencies in their accounting practices and provide peace of mind that anything ‘accounting’ is magically taken care of!


Get to Know Me

Why I love what I do: I love to provide support and advice to those that have made the leap to go out on their own in business. Creating a trusting relationship with a client and knowing that my efforts help support a professional business practice (albeit behind the scenes in my cozy little office), while relieving work-load and stress from a small-business owner, is pretty satisfying for me.
Favorite foods: Ice Cream. It’s a problem. First step is admitting it.
Surprising fact about me: I hated any college class that involved accounting – Now look at me!
Where you’ll find me on the weekend: As much as I love the idea of checking out all the cool patios that Denver has to offer, you are more likely to find me sitting on my porch, with my four-legged buddy and a glass of red. If it was a good day, there was a hike or camping trip preceding the porch and wine… or a good Netflix binge, I’m not gonna lie!