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Project Details

Skills Needed

Influencer, social




Artisan Tropic

Client URL

Project Description


Support the availability of new flavors and roll-out of Artisan Tropic plantain and cassava strips in Whole Foods Market nationwide.  


Concepted and distributed a fun, high value “foodie” mailer to 25 influencers located in Whole Foods regions nationwide. Overall, the influencers were encouraged to post because of the special touches provided by the Artisan Tropic team, such as a handwritten note and goodies to help them cook with and take their snacks on the go. We even received several email responses noting how the brand went above and beyond.


  • 18 of 25 influencers shared on Instagram Stories plus one bonus IG live video, distributed via influencer’s email and blog

  • Total potential reach of all influencers who posted >1MM

  • All Whole Foods Market regions were represented in brand mentions except Florida and NorCal

  • Influencers included key brand benefits, such as paleo and gluten free, family-owned business, commitment to sustainability/farmers and how  dang GOOD they are.