ELEXIS SCHRODER
Founder, Head of the Haus
Elexis has built a reputation as a strategic marketing and communications leader with more than 14 years experience in agency settings and within a growing CPG company. She specializes in developing and implementing integrated, brand-building marketing communications programs that help drive trial, sales and loyalty. Additionally, she has experience managing a brand, from working with innovation and manufacturing teams to create new products, to managing a marketing team to implement retail promotions, trade programs, consumer event strategies, and consumer insights programs. She is known for building camaraderie and buy-in from teams across functions and organizations to get things done, all while making people laugh along the way.
Elexis founded SchroderHaus Marketing & Communications based on the belief that there is a better way to serve innovative business leaders who have a proven concept and who have a need to activate integrated marketing programs to reach business and brand goals. By combing the right tools and teams across all marketing functions, Elexis and her partners can create results for clients without them needing to make large investment in multiple agencies or internal staff. You get what you need rather than paying for what you don’t. And, by having all your needs managed by SchroderHaus, you can have one point of contact to activate your marketing programs so that you can stay focused on what you’re good at – building your company!
GET TO KNOW ME
Why I love what I do: I started SchroderHaus based on the realization that growing natural products and healthy lifestyle brands needed smart, creative and strategic support, but weren’t interested or able to invest in large agency retainers. I love what I do because SchroderHaus allows me the opportunity to provide customized value to our clients, as well as exciting opportunities to our team.
Favorite foods: While it’s a beverage and not a food, you can find me taking down at least THREE cans of LaCroix a day; it’s an addiction I’m proud to tout!
Surprising fact about me: In addition to studying journalism in college, I also studied music and starred in a baroque opera my junior year. Harpsichords are hot, you guys.
Where you’ll find me on the weekend: Hiking or running up a mountain with my husband and toddler son; at the Denver Flea (I swear they’re every weekend now); or at a new brewery or concert. Our family is all about living life the the fullest!
Elexis Schroder
Founder, Head of the Haus
Brette Carpenter
Operations Manager & Event Producer
Brette has a varied background in sales, marketing and customer service that gives her a wide range of experience and a passion for helping people and companies grow. Bringing combined startup chops from CPG, food service, and health care together, she understands the pressure that growing brands are under to succeed. She thrives on putting the puzzle pieces together to help make sure our clients reach their goals and our team is working seamlessly.
GET TO KNOW ME
Why I love what I do: This role combines my love of helping people with my need to organize in the best way. I have a thing for puzzles, and love figuring out how to make things work for different people and brands in the best way possible.
Favorite foods: Guacamole, hummus, popcorn, fish tacos, to name a few. Not necessarily together.
Surprising fact about me: I grew up near Chicago, with a family full of lifelong Cubs fans. When the Cubs made it to the World Series in 2016, my dad and I drove to Chicago from Colorado for the weekend to be there with friends and family. The trip totaled 32 hours in the car in just over 3 1/2 days. Worth it.
Where you’ll find me on the weekend: Usually doing the Colorado thing: snowboarding as often as possible during the winter; hiking and camping during the summer; or staying in the city for a show or a patio beer.
BRETTE CARPENTER
Operations Manager & Event Producer
Elaine Dion
Senior Account Manager
Elaine is a strategic communication expert with 15 years of experience in the food and beverage industry. From product launches and brand building, to content creation, media relations and event marketing, her strategic thinking, deep relationships, project management skills and attention to detail ensure flawless execution and results. Elaine draws upon a decade of big agency experience, including an in-depth understanding of both emerging and legacy brands, commodity boards and nonprofit organizations. Energetic, self-starting, efficient and approachable, Elaine quickly becomes a relied-upon extension of her clients’ internal teams.
GET TO KNOW ME
Why I love what I do: Personally, I am super passionate about food and an evangelist for delicious, good-for-you discoveries. I love getting to tell the story of authentic, mission-driven brands on a large scale, while also envisioning myself as a target consumer.
Favorite foods: All the seafood! Also crave comfort food with bold spice and flavor, like Indian.
Surprising fact about me: I live in New Jersey, and it’s actually idyllic! After residing in big cities like San Francisco and New York for 15 years, I’m pleasantly surprised to be enjoying the ease and beauty of the ‘burbs.
Where you’ll find me on the weekend: At home cooking while sipping coffee in the morning and wine in the evening. In between, outside on a run or at a yoga class, followed by a park or playground with my two little girls and husband.
ELAINE DION
Account Manager
Elle Queen
Influencer Marketing Strategist
Elle is a former social media and digital marketing manager who has worked in the food industry for over six years. She has held positions at large and small companies where she led the influencer marketing efforts for brands such as Cascadian Farm and Udi’s Gluten Free. With a deep understanding of the brand side of the influencer equation, she’s passionate about creating mutually beneficial partnerships with brands and influencers that drives value for both parties. With her experience in digital marketing, she also stays in the know about best practices in the ever-evolving digital space, so she can recommend the right platforms and communication tools to amplify any message.
GET TO KNOW ME
Why I love what I do: I love helping brands tell their story in an authentic way. It’s rewarding to do the behind-the-scenes work to support brands and influencers and help them create partnerships that help both parties shine.
Favorite foods: A big ol’ salad with all the seasonal veggies (even better if grown in my garden!)
Surprising fact about me: I played college basketball at the University of Dayton
Where you’ll find me on the weekend: At our neighborhood pool, local hiking trail or hanging at a great brewery (ideally, all three in one day).
Elle Queen
Influencer Marketing Strategist
Emma Feeney
Account Coordinator
Emma is a recent graduate of the University of Colorado, Boulder. She received her BS in Strategic Communication in Public Relations, with a minor in Business and Communication as well. She served on the board of CU’s PRSSA chapter and is continuing to stay involved in the PR community in Denver. With her enthusiastic attitude and curious personality, Emma is very excited to continue her work at the Haus and grow through new experiences.
GET TO KNOW ME
Why I love what I do: I love that I get to work with such an inclusive and fun team in an environment that makes me excited to come to work! Being able to collaborate with several different brands is so exciting after working for the same brand for three years. I love seeing the work I do and ideas I have being put to use and making a difference in some way!
Favorite foods: Homemade chex mix, sweet potato fries, sushi / miso soup / edamame, any dip that goes with chips, waffles, scallops and garlic bread. Weird combo, I know.
Surprising fact about me: I play the guitar / sing and have a small EP that I recorded in the incredible Nashville, TN.
Where you’ll find me on the weekend: At any concert that is close by and affordable or at happy hours with friends. I love to surround myself with fun activities and people I love on my days off, so I am especially excited that my younger brother and older sister and I are all in Denver now so we can get back to our old sibling antics.
Emma Feeney
Account Coordinator
Kate Richter
Finance & HR Manager
Kate has been building her bookkeeping empire over the last five years, primarily serving a handful of PR and Marketing agencies in Denver. Her client base and expertise has grown to cover many industries, but she enjoys the inter-agency business connections, friendships, support network and #girlboss determination that is prevalent in this field. Working with a broad range of clients and markets, Kate continuously develops her expertise and is always looking for opportunities to bring in her knowledge to support her clients, create more efficiencies in their accounting practices and provide peace of mind that anything ‘accounting’ is magically taken care of!
GET TO KNOW ME
Why I love what I do: I love to provide support and advice to those that have made the leap to go out on their own in business. Creating a trusting relationship with a client and knowing that my efforts help support a professional business practice (albeit behind the scenes in my cozy little office), while relieving work-load and stress from a small-business owner, is pretty satisfying for me.
Favorite foods: Ice Cream. It’s a problem. First step is admitting it.
Surprising fact about me: I hated any college class that involved accounting – Now look at me!
Where you’ll find me on the weekend: As much as I love the idea of checking out all the cool patios that Denver has to offer, you are more likely to find me sitting on my porch, with my four-legged buddy and a glass of red. If it was a good day, there was a hike or camping trip preceding the porch and wine… or a good Netflix binge, I’m not gonna lie!
Kate Richter
Finance & HR Manager
Katie Proctor
Influencer Engagement Director
Katie is a registered dietitian and former brand marketing manager focused on supporting the growth of the natural products industry. Her agency, Fortune 500 company, and smaller start-up experience helps her represent the brand perspective from multiple angles. She is particularly passionate about helping brands tie their influencer marketing efforts back to innovation, consumer trends and sales goals. She has managed several successful health and fitness influencer-owned operations and understands the unique challenges and opportunities faced by individual business owners. This helps her create strategic partnerships that deliver on both results and authenticity (for everyone involved), while building lasting relationships in the process.
GET TO KNOW ME
Why I love what I do: I’ve always been a connector of both people and ideas. Helping match brands with true advocates who can help them tell their story is something I look forward to every single day.
Favorite foods: I am constantly experimenting in the kitchen trying new recipes from my favorite food bloggers. My husband jokes whenever he likes a meal that he’ll probably never see it again (and he’s usually right). The one food I usually enjoy at least once a week is pizza!
Surprising fact about me: Until high school, I had never been on an airplane or seen the ocean. We took road trips from Kansas to Colorado nearly every year, and I always knew I’d end up making this great state my home.
Where you’ll find me on the weekend: When it’s nice outside, I love reading or relaxing in my hammock or trying a new hiking route. The lack of bugs and humidity here is amazing.
Katie Proctor
Influencer Engagement Director
Robin Zimmerman
Senior Account Manager
For the past decade, Robin helped brands find their voice and drive brand awareness with consumers through media coverage. Combining her passions for storytelling and relationship building, Robin cultivates lasting media relationships that benefit her clients. Robin regularly secures stories in key trades, local and national outlets, including The Associated Press, Rachael Ray Everyday, TODAY, USA Today, The Wall Street Journal, and more.
Her career in public relations began with internships at Ohio’s largest PR agency and USA Swimming while earning her communications degree at The Ohio State University, where she was named the Top Student in the Strategic Communications program. Robin spent two years on the DISH Network communications team where she served as a company spokesperson and championed the brand’s social media presence. Robin then moved back to an agency role, leading media relations strategies for clients across a variety of categories – her media savvy earning coverage totaling millions in impressions and numerous PR industry awards.
GET TO KNOW ME
Why I love what I do: My job requires that I’m always learning – how cool is that? I’m also super competitive, so I love the part of this gig that requires tenacity, persistence and creativity to make sure clients’ voices are heard.
Favorite foods: Ice cream, tortillas, macaroni & cheese (but don’t come around without bread crumbs on top) … in that order
Surprising fact about me: I can relate almost any real-life situation to an episode of F*R*I*E*N*D*S
Where you’ll find me on the weekend: I’m such a Denverite. You’ll find me on patios, at breweries, jamming out at Red Rocks, walking around Wash Park or any number of very Denver-like activities.
Robin Zimmerman
Senior Account Manager
Sara Loveday
Account Director
Sara is a strategic communications professional with a diverse skill set and broad scope of experience, within both company and agency environments. She has gained 20 years of experience in public relations, including brand marketing communications, issues management, media relations, reputation management, plus corporate and financial communications. Sara is a dedicated, detailed project manager with the ability to develop and manage multiple facets of a campaign, align across key stakeholders and ensure integration across the marketing mix. Sara has the capability to develop plans for new product launches, campaign materials, as well as launch websites and Corporate Social Responsibility (CSR) Reports. She considers herself a jack of all trades, and is happy to jump into a new initiative of any sort!
GET TO KNOW ME
Why I love what I do: Why I love what I do: I love to dig into a brand narrative to determine the reason to believe, then develop a story and build excitement for others to do the same.
Favorite foods: I love eating pasta, and it’s rare that I will turn down any dessert, with ice cream, cobblers and brownies being my favorite!
Surprising fact about me: I played sports my whole life, and my drive in sports definitely carried over to all aspects of my life – I used to be super competitive – to the point it was seriously annoying. My lead sport was softball (pitcher), and in college I earned Academic All-American creds which I am still proud of today.
Where you’ll find me on the weekend: I have a passion for hiking, and trying new Colorado experiences such as concerts and breweries with my husband, six-year-old daughter and toddler twin boys. Cheers!
Sara Loveday
Account Director
