How do you help a variety of brands share their better-for-you and better-for-the planet missions while exciting influencer mentions during April Earth Month?
The Solution:
SchroderHaus activated a TasteBuzz™ collaborative influencer mailer that featured six like-minded brands that share a focus on good-for-you ingredients and a focus on larger sustainability efforts. The Earth Month collaboration included mailers going to 50 carefully-curated influencers, a virtual event during which each brand could present their story and product details and giveaways from three paid partners.
The Results
5.6MM total potential reach of 50 mailer recipients
26 influencers mentioned their mailer on Instagram with brand tags included (23 unpaid)
21 influencers attended the virtual event to hear from each brand
20k accounts reached with the paid influencer giveaways (without any boost)
Paid influencer giveaways had a 46% average engagement rate