TasteBuzz™ Earth Month Influencer Collaborative Mailer & Virtual Event

SERVICES:

  • Tastebuzz™

The Challenge:

How do you help a variety of brands share their better-for-you and better-for-the planet missions while exciting influencer mentions during April Earth Month?

The Solution:

SchroderHaus activated a TasteBuzz™ collaborative influencer mailer that featured six like-minded brands that share a focus on good-for-you ingredients and a focus on larger sustainability efforts. The Earth Month collaboration included mailers going to 50 carefully-curated influencers, a virtual event during which each brand could present their story and product details and giveaways from three paid partners.

The Results

  • 5.6MM total potential reach of 50 mailer recipients
  • 26 influencers mentioned their mailer on Instagram with brand tags included (23 unpaid)
  • 21 influencers attended the virtual event to hear from each brand
  • 20k accounts reached with the paid influencer giveaways (without any boost)
  • Paid influencer giveaways had a 46% average engagement rate

TasteBuzz™ Earth Month Influencer Collaborative Mailer & Virtual Event

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