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Little Spoon Experiential Campaign Generates Regional Customer Leads

SERVICES:

  • Event & Experiential Marketing

The Challenge:

On a mission to make parents’ lives easier and kids healthier, Little Spoon is bringing the future of kids food to the modern parent through a first-of-its-kind platform of products delivered straight to their door. Little Spoon hoped to test how a regional, experiential campaign could help excite increased lead generation and sales for its direct-to-consumer offerings.

The Solution:

SchroderHaus activated a summer-long events and strategic partnership program in Colorado that allowed for one-on-one conversations with parents interested in healthier and cleaner meals and snacks; gave babies to big kids the opportunity to try various Little Spoon products without parents having to make a first-time order; and leveraged partnerships with a variety of summer camps and family-focused venues to introduce Little Spoon to an already-engaged audience.

The Results

  • Handed out a total of more than 185,000 samples to Colorado families over the course of the summer
  • Distributed an additional 30,000 samples to families through partnerships with organizations like Little Kickers, Kickin’ It Kids Gym and The Art Garage, as well as through summer camp sponsorships with organizations like the Botanic Gardens
  • Generated leads with more than 16,000 Colorado families
  • Little spoon saw an 11.5% increase in active website users in Denver as a result of the campaign
  • Ecommerce checkouts grew by 8% in Denver throughout the campaign and following, a standout metric compared to declines in other markets

Little Spoon Experiential Campaign Generates Regional Customer Leads

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