As inflationary trends and increased competition challenge market share, how do you raise awareness, increase household penetration and lock in loyalty for the Justin’s brand and its products?
SchroderHaus developed and implemented an annual brand-building communications program that recognized the shifting media landscape and consumers increasingly looking to digital platforms for product and cause recommendations. The team combined seasonal integrated campaigns touting the brand’s CSR programming and whole portfolio of nut butters and confections along with always on public relations, media engagement and influencer marketing.
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