One in eight kids in the U.S. faces food insecurity, a struggle that can impact performance in school and beyond. Justin’s asked SchroderHaus to raise awareness of this inequity during the back-to-school season, while also giving parents who have the privilege of packing lunch permission to focus more on nutrition than a perfectly-curated lunchbox.
SchroderHaus developed and activated a “#JustinMyLunch” integrated campaign timed with September Hunger Action Month. Via partnerships with various sized influencers, including RDs, social giveaways and a $90,000 donation to Conscious Alliance, a hunger relief organization and long-time Justin’s partner, #JustinMyLunch grew awareness of this cause and encouraged Justin’s audience to show their support.
