#JUSTINMYLUNCH CSR Campaign

SERVICES:

  • Influencer Engagement
  • Social & Digital Media

The Challenge:

One in eight kids in the U.S. faces food insecurity, a struggle that can impact performance in school and beyond. Justin’s asked SchroderHaus to raise awareness of this inequity during the back-to-school season, while also giving parents who have the privilege of packing lunch permission to focus more on nutrition than a perfectly-curated lunchbox.

The Solution:

SchroderHaus developed and activated a “#JustinMyLunch” integrated campaign timed with September Hunger Action Month. Via partnerships with various sized influencers, including RDs, social giveaways and a $90,000 donation to Conscious Alliance, a hunger relief organization and long-time Justin’s partner, #JustinMyLunch grew awareness of this cause and encouraged Justin’s audience to show their support.

The Results

  • 1 million organic influencer impressions (not supported by ads) and 700k reel and video views
  • Estimated media value (EMV) for organic influencers’ Instagram and TikTok content of more than $110k
  • @diaryofanhonestmom macro partnership on Instagram and TikTok alone generated 280k impressions and nearly 10k engagements
  • Boosted support of campaign content resulted in 1.8 million impressions and 1,242,831 post engagements
  • Nearly 1,000 #JustinMyLunch giveaway entries 
  • Increased awareness of Justin’s hunger relief efforts 

#JUSTINMYLUNCH CSR Campaign

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