Horizon Organic + Wallaby B Corp Announcement

SERVICES:

  • Brand Communications

The Challenge:

How can you leverage the announcement of B Corp Certification to demonstrate an ongoing commitment to social and environmental transparency and accountability with a wide range of key stakeholders following an acquisition?

The Solution:

SchroderHaus developed a comprehensive key stakeholder communication plan, master messaging and Q&A to utilize this exciting moment for Horizon Organic and Wallaby as a proofpoint for the bright future ahead and ongoing commitments for both brands. The SchroderHaus team collaborated closely with the in-house corporate communications team to develop customized outreach materials for all stakeholders – employees, farmers, consumers, retailers, business partners and more – and activated an earned media public relations effort, the first for both Horizon Organic and Wallaby since their acquisition.

The Results

  • Instagram posts on the brand feeds generated more than 11,000 impressions and a 6.8% engagement rate without any boosting
  • The Horizon Organic LinkedIn post generated more than 6,000 impressions; had a CTR to the press release of 2.48%; and more than 40 employees chose to repost the announcement
  • Earned media results included nine trade stories and three Colorado local stories, far surpassing program goals
  • Earned media coverage had a total unique monthly visitors (UMV) of 2,603,000 
  • PRNewswire release had more than 3,400 views and was picked up by more than 540 outlets
  • Positive response to the communication distribution to all key stakeholders as demonstrated by a significant number of email responses, re-sharing of the news and engagements on social posts

Horizon Organic + Wallaby B Corp Announcement

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