In 2025, Horizon Organic expanded its “This Milk Means Business” campaign to highlight Growing Years Milk, helping parents celebrate important milestones and navigate the transition from breastmilk and/or formula to dairy milk for their child. Without innovation or product updates, SchroderHaus was challenged to build awareness, provide education and ultimately drive consideration of Horizon Organic Growing Years Milk.
SchroderHaus developed an integrated campaign highlighting Growing Years Milk as the ideal choice for parents introducing dairy milk into their baby’s diet for the first time. The plan included leveraging health experts for “Milk 101” educational Reels and content, brand partnerships for a month-long social media giveaway, paid social execution, press release distribution, targeted media outreach, and a Talker survey to provide newsworthy insights and deliver guaranteed media results.
