In May 2025, Patricia Stroup was appointed Chief Operating Officer of Horizon Family Brands—a pivotal hire for the advancement of Horizon Family Brands as a new business on a mission to inspire healthier living through purposeful wellness brands. SchroderHaus was tasked with driving awareness around this new leadership team and securing media coverage to lay the groundwork for future brand announcements.
SchroderHaus developed a multi-pronged media plan to spotlight this milestone moment for Horizon Family Brands. With Horizon Family Brand’s headquarters in Broomfield, Colorado, the SchroderHaus team executed a media engagement plan including distributing a state-specific press release and outreach to targeted Colorado, trade and business outlets most likely to be interested and cover the news. The SchroderHaus team worked with the Horizon Family Brands internal communications team to develop stakeholder materials for the brand to share the hiring news internally and across social media channels.
