Clipper Tea Organic + Paid Social 2024

Armed with an in-depth analysis conducted by SchroderHaus of current competitors’ social channels, overall social media trends and Instagram algorithm changes, our team developed a thorough paid and organic annual social media strategy that included a mix of Reels and graphic posts, images and giveaways to increase awareness, engagements and clicks. The strategy also included scrappy tactics like updating existing assets and leveraging assets from the UK social team. To help drive incremental awareness and engagement, SchroderHaus coordinated long-term partnerships with micro-influencers who aligned with Clipper Tea’s aesthetic, mission and tone. All social and influencer content was developed to fit Clipper Tea’s colorful and joyful style and feature its commitments to natural, fair and delicious tea. Once retail availability was secured, posts touted where consumers could find Clipper in-store. Content also incorporated Clipper Tea’s international campaign titled, ‘Clipper. There’s Tea. Then There’s GOOD TEA.” encouraging consumers to evaluate their current tea brand and make the swap to Clipper.