In early 2025, Justin’s announced the launch of two long-awaited products to accompany its portfolio of nut butter spreads and organic chocolate treats – Crunchy Peanut Butter and Candy Bars. To amplify the announcement of these innovations at Natural Products Expo West, Justin’s challenged SchroderHaus to curate a standout yet scrappy experience for influencers and media that would create excitement during and following the show.
SchroderHaus developed a “Crunch Time Snack Break” event that transformed the fast-paced Expo West environment into a space where targeted media and influencer attendees could recharge and refuel after a long day on the show floor. By partnering with like-minded brands including Joolies, Crofter’s Organic, Minor Figures and more, purposeful and energizing food pairings were served to highlight the versatility of the new products and allow attendees to experience the innovations first-hand. Each aspect of the in-booth event was designed to reinforce Justin’s position as a leader in mindful and energizing snacking. In addition to the event, SchroderHaus conducted proactive and targeted media outreach leading up to and following Expo West to make sure those who weren’t able to attend the event were among the first to learn about these new products.
As a result of the Crunch Time in-booth event on the showfloor of Expo West and proactive outreach to key trade and consumer media, this programming secured the following results:
