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Wallaby Influencer Case Study

SERVICES:

  • Brand Communications
  • Influencer Engagement

The Challenge:

Wallaby Organic brings a fresh, organic and premium perspective to the yogurt aisle – crafted to capture the Aussie way of life in every rich and creamy spoonful. Wallaby needed to build momentum through 2024 by expanding awareness, reaching new audiences and re-energizing its current social community with engaging content that positioned the brand and its products as both premium and approachable.

The Solution:

From August to December 2024, SchroderHaus executed a targeted influencer strategy by partnering with a curated group of creators who authentically resonated with the brand’s audience, sharing elevated yet approachable content that highlighted Wallaby’s organic ingredients and premium quality. Seasonal flavors like pumpkin and chai and trending recipes like high-protein bagels helped drive interest and show product versatility, while strategic paid support boosted reach and engagement, setting the stage for a strong 2025.

The Results

  • Total potential reach of paid influencers was more than 700K, surpassing our goal of 500K
  • 6.3% average organic engagement rate across all content
  • 12.5% average paid engagement rate across all content
  • 6.68MM total actual paid and organic reach
  • 8.13MM total actual paid and organic impressions

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Wallaby Influencer Case Study

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