How can you leverage the announcement of B Corp Certification to demonstrate an ongoing commitment to social and environmental transparency and accountability with a wide range of key stakeholders following an acquisition?
SchroderHaus developed a comprehensive key stakeholder communication plan, master messaging and Q&A to utilize this exciting moment for Horizon Organic and Wallaby as a proofpoint for the bright future ahead and ongoing commitments for both brands. The SchroderHaus team collaborated closely with the in-house corporate communications team to develop customized outreach materials for all stakeholders – employees, farmers, consumers, retailers, business partners and more – and activated an earned media public relations effort, the first for both Horizon Organic and Wallaby since their acquisition.
