Justin’s aimed to retain loyal consumers and attract new households with its line of almond butters, ultimately maintaining category leadership. The brand challenged SchroderHaus and its media agency to activate a short flight digital campaign focused specifically on its almond butter SKUs to demonstrate how a campaign leveraging influencer content could help effectively expand connections with social audiences and increase purchase consideration.
SchroderHaus and Justin’s media agency developed and implemented a month-long campaign leveraging influencer content on Instagram and TikTok to showcase the versatility and benefits of choosing Justin’s Almond Butter. The strategically-selected set of seven influencer partners created engaging content, including reels, TikTok videos and eye-catching still-imagery featuring simple recipes and everyday uses of Justin’s Almond Butter. The partnerships included usage rights for key pieces of content to be used in the digital media campaign, helping effectively reach a broader audience of potential consumers.
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