Fairtrade America Choose Fairtrade: Choose the World You Want

SERVICES:

Brand Communications
Influencer Engagement
Social & Digital Media

The Challenge:

In 2022, Fairtrade America tasked SchroderHaus with growing consumer awareness by at least 10%, increasing trust in the Fairtrade mark by double-digits and encouraging U.S. shoppers to purchase more Fairtrade certified products.

The Solution:

SchroderHaus developed and implemented the third annual “Choose Fairtrade. Choose the world you want.” integrated campaign. The campaign leverages the seasonality of October Fairtrade Month and the stories of real-life farmers and producers to demonstrate the importance of choosing Fairtrade. The integrated campaign includes retailer and Fairtrade certified brand partnerships, including large-scale murals of producers at grocery stories, public relations, influencer engagement, paid and organic social media, events and other website and digital activations.

The Results

1.07MM impressions from social media with CPMs at $1.54 for ads with an awareness objective and $0.27 for ads with a traffic or conversion objective
13,400+ FTA newsletter sign ups and giveaway entries
Nearly 14,000 website visits from social media
A total potential reach of 841,500k and an average 5% engagement on influencer content
23 trade and local media news stories
Substantial increase in consumer awareness of the Fairtrade Mark from 41% to 61% from 2021 to 2023
Sizable increased consumer trust of the Mark from 57% to 72%, and an increase of consumers saying they purchase Fairtrade certified goods up to 25%
YoY sales increase of Fairtrade certified goods at participating retailers during October Fairtrade Month

Fairtrade America Choose Fairtrade: Choose the World You Want

SERVICES:

The Challenge:

The Solution:

you've got mail

Let’s Get Social

MAKE OUR HAUS YOUR HOME

ARE YOU WITH US?

Fairtrade America Choose Fairtrade: Choose the World You Want

SERVICES:

The Challenge:

The Solution:

The Results

you've got mail

Let’s Get Social

MAKE OUR HAUS YOUR HOME

ARE YOU WITH US?

Fairtrade America Choose Fairtrade: Choose the World You Want

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