Fairtrade America Choose Fairtrade: Choose the World You Want

SchroderHaus developed and implemented the third annual “Choose Fairtrade. Choose the world you want.” integrated campaign. The campaign leverages the seasonality of October Fairtrade Month and the stories of real-life farmers and producers to demonstrate the importance of choosing Fairtrade. The integrated campaign includes retailer and Fairtrade certified brand partnerships, including large-scale murals of producers at grocery stories, public relations, influencer engagement, paid and organic social media, events and other website and digital activations.