At the beginning of 2024, Good Karma Foods had a strong social following, but that audience had been largely inactive across its owned channels for a couple years. SchroderHaus was challenged to reignite the brand’s social channels to re-engage existing audiences, build brand awareness and drive purchase consideration.
SchroderHaus conducted an in-depth social audit, including looking at the category competition, to develop an ownable strategy that would drive results against key KPIs across platforms, including activation of pillared organic content, on-trend creative, long-term micro-influencer partnerships and focused paid campaigns.
In the first six months of implementation, results included:
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