#JUSTINMYLUNCH CSR Campaign

SERVICES:

Influencer Engagement
Social & Digital Media

The Challenge:

One in eight kids in the U.S. faces food insecurity, a struggle that can impact performance in school and beyond. Justin’s asked SchroderHaus to raise awareness of this inequity during the back-to-school season, while also giving parents who have the privilege of packing lunch permission to focus more on nutrition than a perfectly-curated lunchbox.

The Solution:

SchroderHaus developed and activated a “#JustinMyLunch” integrated campaign timed with September Hunger Action Month. Via partnerships with various sized influencers, including RDs, social giveaways and a $90,000 donation to Conscious Alliance, a hunger relief organization and long-time Justin’s partner, #JustinMyLunch grew awareness of this cause and encouraged Justin’s audience to show their support.

The Results

1 million organic influencer impressions (not supported by ads) and 700k reel and video views
Estimated media value (EMV) for organic influencers’ Instagram and TikTok content of more than $110k
@diaryofanhonestmom macro partnership on Instagram and TikTok alone generated 280k impressions and nearly 10k engagements
Boosted support of campaign content resulted in 1.8 million impressions and 1,242,831 post engagements
Nearly 1,000 #JustinMyLunch giveaway entries
Increased awareness of Justin’s hunger relief efforts

#JUSTINMYLUNCH CSR Campaign

SERVICES:

The Challenge:

The Solution:

you've got mail

Let’s Get Social

MAKE OUR HAUS YOUR HOME

ARE YOU WITH US?

#JUSTINMYLUNCH CSR Campaign

SERVICES:

The Challenge:

The Solution:

The Results

you've got mail

Let’s Get Social

MAKE OUR HAUS YOUR HOME

ARE YOU WITH US?

#JUSTINMYLUNCH CSR Campaign

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